Tag: Parks Associates

Parks Associates’ latest data shows Prime Video holding the top spot in the U.S. SVOD market for the third year in a row, ahead of Netflix and Disney+. With 88% of U.S. households using a streaming service and 42% opting…

Parks Associates’ report, “Battle of the Platforms: Assessing Connected TV Ecosystems,” reveals that Roku, Amazon Fire TV, and Samsung dominate U.S. streaming devices, accounting for 65% of primary streaming devices in households. Roku and Amazon lead in media players, while…

ADWEEK’s Brandweek conference addressed streaming fragmentation, with Parks Associates revealing that 57% of households feel overwhelmed by the multitude of options, and the average home subscribes to 5.5 services. Nearly 47% have canceled a service in the past year, driven…

A Parks Associates study reveals that 57% of subscribers to the eight leading streaming services, including Netflix and Disney+, now opt for ad-supported tiers as prices for premium, ad-free services rise. Despite complaints about long, repetitive ads, these ad-supported tiers…

Parks Associates' latest data shows that 71% of U.S. internet households use an SVOD service, with 42% using ad-supported VOD or FAST services. As consumers navigate an overwhelming number of streaming options, 46% of households now have five or more…

Parks Associates reports that Spanish-speaking households in the U.S. outspend the average household by around $20 on subscription streaming video services (SVOD), with an average monthly spend of $96 compared to $76 for the general population. Hispanic-identifying households are more…

Parks Associates' new data shows Roku remains the leading streaming media player brand, used by 43% of SMP owners, followed by Amazon at 35%. Despite the growth of SMPs, now in 46% of U.S. internet households, smart TVs are more…

Research from Parks Associates shows a 30% drop in US spending on streaming services, averaging $63 per month in 2024, down from $90 in 2021. Many consumers are switching to ad-based alternatives. The average number of subscriptions per household has…