Tag: OTT

TAG Video Systems and Witbe have partnered to enhance video monitoring and quality assurance across the entire OTT content delivery chain. The collaboration combines TAG’s Content Matching technology with Witbe’s Virtual NOC for real-device monitoring, offering end-to-end visibility from source…

Lionsgate had a strong Q3, slashing its losses by 80% to $21.9 million and beating Wall Street estimates with $970.5 million in revenue. The studio’s library revenue hit a record $954 million, and TV revenue surged 63%, fueled by post-strike…

Parks Associates reports that 46% of U.S. internet households (56 million) are Cord Cutters, and 12% have never subscribed to traditional pay TV. The shift away from traditional television is driving the growth of ad-supported streaming, with 59% of subscriptions…

Sling TV has launched Unlimited DVR, offering unlimited content storage for $5/month. The feature allows subscribers to record and store content for nine months, skip ads, and access recordings across devices. This enhancement adds flexibility and value as streaming services…

Amagi has acquired Argoid AI, a company specializing in recommendation engines and programming automation, to enhance its content distribution and monetization solutions. The integration of Argoid’s technology into Amagi’s platform will boost offerings like Amagi NOW and CLOUDPORT, advancing AI-driven…

This week’s From the Archives explores HBO’s streaming journey, marked by tech pivots, rebrands, and ownership shifts, culminating in the 2023 rebranding as MAX. Starting with HBO Go and HBO Now, HBO faced challenges like reliance on competitor tech and…

The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate growth). First-party data (21% significant, 43% moderate), retail media (23% significant), diverse-owned media (16% significant), and programmatic ads (15% significant)…

Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and budget effectiveness. He explains common types of fraud, including domain spoofing, bot clicks, and device hijacking, which mislead advertisers and…

Roku reported a record $1.062 billion in Q3 revenue, a 16% year-over-year increase driven by advertising and engagement on its platform. Alongside the earnings, Roku announced it would shift its focus from reporting streaming households and ARPU to streaming hours,…

Skip argues that the future of streaming isn’t dominated by direct-to-consumer (DTC) models, as projected by Omdia. He points out that reported DTC numbers are often misleading, with most subscriptions falling under wholesale or third-party billing. As bundling gains traction,…