Tag: original programming

Netflix's 2024 strategy emphasizes subscriber retention, a focus on fewer but higher-quality original productions, and leveraging earned media for visibility. Key tactics include diversifying its library with licensed content, targeting selective investments in live programming, and maintaining "rock-bottom churn rates"…

Apple is teasing a special Apple TV+ event on January 4–5, 2025, with cryptic messages and the tagline "See for yourself." Speculation includes free access to the platform, previews of 2025 content, or exclusive announcements.

TVREV highlights that Apple TV+'s 43% price hike in Q4 2023 drove a 33% increase in UCAN revenue and significantly boosted ARPU, despite a rise in churn. The platform’s focus on premium original content, which ranks third in demand share,…

The Wrap report reveals that major streaming companies like Netflix, Disney, and Paramount are expected to reach a record $126 billion in content investment this year, according to Ampere Analysis. This surge is largely directed towards streaming, with $40 billion…

Apple is re-evaluating its spending on Hollywood projects due to industry-wide production losses. Eddy Cue, Apple’s senior vice president of services, is urging studio chiefs Zack Van Amburg and Jamie Erlicht to manage budgets more closely for Apple TV Plus.…

Peacock is increasing its subscription price by $2 ahead of the Summer Olympics in Paris, a strategy aimed at boosting subscriber numbers. Despite growth, Peacock ranks lowest in US audience demand share for originals and relies on linear programming for…