Tag: netflix

Netflix blew past expectations in Q4 2024, adding a record-breaking 19M subscribers and crossing 300M total. With subscriber numbers retired, the focus shifts to revenue, margins, and its bold bets on live sports and ads.

Netflix positions its ad-supported business as a central pillar of its growth strategy, projecting significant expansion in streaming ad revenue. While estimates for 2025 vary—ranging from $3.2 billion to $4.24 billion—Netflix’s ad-supported memberships are growing rapidly, accounting for 50% of…

Futuresource Consulting reports 2024 streaming revenue growth of 16% in Spain, 14% in Italy, and 12% in Poland, driven by local content investment and ad-supported tiers from platforms like Netflix and Disney+. Growth is expected to slow to 3% annually…

YouGov data reveals that Squid Game, Virgin River, and The Madness—all Netflix series—were the most-streamed titles in the U.S. for December 2024. Squid Game topped the list with 196.6 million views and 35.5 million viewers, driven by the release of…

TheWrap reports that the streaming industry in 2024 increasingly resembled traditional TV, with bundling, ad-supported tiers, and weekly episode releases becoming more common. Procedural content is resurging, driving revenue disproportionate to its catalog share. Paramount+ leads in monetizing procedurals, while…

A TVB survey finds over 50% of Disney+, Max, and Netflix subscribers still use ad-free plans, despite the push for ad-supported tiers. Netflix leads with 61% of users ad-free, followed by Max (57%) and Disney+ (53%). While ad-supported plans generate…

NBCUniversal's decision to license The Umbrella Academy to Netflix, rather than retain it for Peacock, highlights the ongoing challenge of balancing short-term licensing revenue with long-term subscriber growth. Parrot Analytics estimates that in Q3 2024, The Umbrella Academy was Netflix’s…

Sony Pictures Television is actively seeking a next-day streaming partner for Jeopardy!, addressing a major gap in its availability for on-demand viewing. Starting this fall, Sony will be able to sell streaming rights, and platforms like Hulu, Paramount+, Peacock, Prime…

WWE’s Monday Night Raw debuted on Netflix with 4.9 million global views, surpassing its USA Network viewership, which averaged 1.65 million weekly. The episode featured high-profile matches, appearances by The Rock and John Cena, and marked Netflix’s growing focus on…

Disney announced that its streaming services—Disney+, Hulu, and ESPN+—averaged 157 million global monthly active users (MAUs) and 112 million domestic MAUs over the past six months. The metrics exclude Hotstar and are based on users watching ad-supported content for over…