Tag: monetization

The Streaming Wars’ first live webinar explored key industry trends, including the evolution of bundling beyond video, the role of live events on FAST, and the challenges of tracking churn across aggregators. Experts also discussed hybrid monetization, subscription flexibility, and…

Paul Pastor critiques how media companies are overly focused on short-term gains from long-form content strategies while neglecting the rapidly growing dominance of platforms like YouTube and TikTok. He warns this misstep could alienate younger audiences and miss long-term monetization…

Spotify has launched "Spotify for Creators," a new platform enhancing video and monetization options for podcast creators. This update adds tools for hosting, analytics, short-form video uploads, and revenue from Premium subscriber views and dynamic ads. Spotify aims to grow…

Big data analytics is revolutionizing the media industry by enabling publishers to understand audiences, optimize operations, and drive innovation. This approach has increased retention by over 14% for Mediahuis and can boost revenue by 2-5% and margins by 5-10% according…

The Try Guys, Nathan Milner, and Critical Role are launching independent streaming platforms, citing frustrations with YouTube's algorithm and monetization policies. Critical Role's Beacon costs $5.99/month, and College Humor's Dropout, with mid-high six-figure subscribers, exemplifies success. While creating a service…

The TV measurement market is experiencing significant changes ahead of this year’s upfront negotiations. Recently, Comscore and VideoAmp received seals of approval for their measurement currencies. Comscore earned MRC accreditation for its national and local measurement methodologies, though not for…