Tag: metadata

Simply.TV has acquired Red Bee Media’s Content Discovery Business and secured a majority growth investment from Summit Partners. The acquisition strengthens Simply.TV’s U.S. market position and global footprint, while the funding marks its first institutional capital to support its expanding…

FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…

Fabric has acquired BB Media to enhance its media data intelligence capabilities, integrating BB Media’s expertise in audience analytics and market intelligence. The move strengthens Fabric’s ability to provide a more connected data ecosystem, optimize studio workflows, and enhance AI-driven…

Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses privacy concerns, adapts to the decline of third-party cookies, and…

Gracenote and Amagi have partnered to streamline and accelerate FAST content monetization. The collab integrates Gracenote’s metadata enrichment services with Amagi’s cloud-based SaaS tech, helping content owners manage and distribute their programming more efficiently.

Nielsen's Gracenote is developing new contextual categories for connected TV (CTV) advertising, partnering with Peer39 and Magnite to enhance content visibility for advertisers. These categories will help media buyers and sellers transact CTV buys more effectively, using detailed Gracenote metadata.…