Tag: max

TheWrap reports that the streaming industry in 2024 increasingly resembled traditional TV, with bundling, ad-supported tiers, and weekly episode releases becoming more common. Procedural content is resurging, driving revenue disproportionate to its catalog share. Paramount+ leads in monetizing procedurals, while…

A TVB survey finds over 50% of Disney+, Max, and Netflix subscribers still use ad-free plans, despite the push for ad-supported tiers. Netflix leads with 61% of users ad-free, followed by Max (57%) and Disney+ (53%). While ad-supported plans generate…

Sesame Street is searching for a new home for its original episodes after Warner Bros. Discovery decided not to renew its output deal with HBO and Max. While Max will retain the show's library through 2027, the decision aligns with…

Ampere Analysis projects global streaming subscriptions will grow from 1.8 billion to over 2 billion by 2029, driven by growth in the Asia Pacific region as the U.S. market becomes saturated. Revenue growth is expected to outpace subscriber increases, reaching…

Peacock will soon restrict account sharing to a single household. This move aligns with industry trends set by Netflix and Disney+, both of which have successfully converted non-paying users into subscribers through similar strategies. As streaming platforms face increasing pressure…

Comcast and Warner Bros. Discovery (WBD) have signed a multiyear deal enabling Comcast to bundle Max in the U.S. and launch an ad-supported Max app through Sky in the U.K. and Ireland by 2026. The agreement resolves a Harry Potter-related…

Max is expanding its Turner Classic Movies hub, adding hundreds of classic films and curated collections. The initiative aligns TCM’s streaming experience more closely with its linear channel, offering cinephiles themed collections celebrating legendary actors and cinematic milestones.

Max is testing the integration of HBO’s linear channels, offering select ad-free U.S. subscribers a 24/7 cable-like experience. The test includes channels such as HBO Comedy, HBO Signature, and HBO Zone, replicating traditional cable content within Max. This initiative aligns…

Warner Bros. Discovery’s Max is tackling password sharing and expanding internationally to boost profitability. CEO JB Perrette announced plans for “gentle messaging” on account sharing, with stricter measures by 2025. With 110+ million subscribers and recent profitability, Max aims to…

The Streaming Wars spoke with executives from MyBundle TV, Bango, eClerx, and Giant Worldwide about how streaming services leverage Black Friday to drive growth. Platforms like Hulu, Disney+, and Peacock attract subscribers with steep discounts, while bundling, data-driven personalization, and…