Tag: hulu

Our latest From the Archives reflects on Disney+'s transformative 10-year DTC journey as Disney+ celebrates its 5th anniversary today. Over its first five years, Disney+ reached 150 million subscribers, introduced an ad-supported tier, and turned a profit in 2024 ahead…

Disney+ launched an ESPN hub, offering bundle subscribers access to ESPN+ live sports, original content, and on-demand programming alongside Disney+ and Hulu content. Standalone Disney+ users also gain curated sports and Hulu options. This move strengthens Disney’s unified streaming strategy…

Warner Bros. Discovery’s Max is tackling password sharing and expanding internationally to boost profitability. CEO JB Perrette announced plans for “gentle messaging” on account sharing, with stricter measures by 2025. With 110+ million subscribers and recent profitability, Max aims to…

The Streaming Wars spoke with executives from MyBundle TV, Bango, eClerx, and Giant Worldwide about how streaming services leverage Black Friday to drive growth. Platforms like Hulu, Disney+, and Peacock attract subscribers with steep discounts, while bundling, data-driven personalization, and…

Variety examines how FX used its $200 million series Shōgun to cement its position in streaming, earning 18 Emmys and reinforcing its creative value to Disney amid investor pressures. Under John Landgraf's leadership, FX has distinguished itself through bold storytelling…

The Wrap examines how major streamers are faring as direct-to-consumer strategies deliver results. Netflix leads with 282.7 million subscribers and $17.06 ARPU, followed by Disney+ and Warner Bros. Discovery showing strong growth. Paramount+ and Peacock added subscribers but face profitability…

Fox Entertainment and Hulu have signed a $1.5 billion deal through 2029, granting Hulu in-season streaming rights to Fox's programming and expanding their marketing partnership. The agreement secures Hulu as the next-day hub for Fox content, including hits like The…

Bill Bradford, a veteran in digital media and technology with leadership roles at Fox, Hulu, and Beachbody, has joined Bitcentral's board of directors. Known for driving digital transformation, Bradford led Fox’s transition to streaming and spearheaded Beachbody’s shift to a…

Disney has launched its first global Disney+ holiday sponsorship program, featuring over 100 brands across North America, EMEA, and LatAm. Ads will appear in holiday programming, alongside interactive formats like Hulu's "Shop the Scene." Sponsorships will also integrate with tentpole…

Parks Associates’ latest data shows Prime Video holding the top spot in the U.S. SVOD market for the third year in a row, ahead of Netflix and Disney+. With 88% of U.S. households using a streaming service and 42% opting…