Tag: Google

Google has launched 100 Zeros, a film and television initiative focused on embedding its technology and values into pop culture through entertainment. The effort is a multiyear partnership with Range Media Partners, with projects aimed at shifting youth perception and…

YouTube pulled in $8.93 billion in ad revenue in Q1 2025, marking a 10% YoY jump and helping push Alphabet to its most profitable quarter ever, with $90.23 billion in total revenue and $34.54 billion in net income. YouTube’s ad…

Google is rolling out Immersive Ads within Roblox through a new partnership with Ad Manager, allowing brands to deliver native display and video ads in the game environment. These ads offer in-game rewards and have already seen strong engagement, with…

Netflix is rolling out its in-house ad tech across Europe on February 24, expanding programmatic ad buying in key markets. Advertisers are pushing for lower prices as competition from Amazon and YouTube drives down CPM rates. While Netflix has added…

Skip unpacks YouTube’s massive $10.5 billion Q4 ad haul—a 13.8% jump fueled by election-season ad dollars. YouTube continues to dominate ad-supported streaming, but its parent, Alphabet, is making Wall Street nervous with a massive $75 billion AI spending spree. Is…

Warner Bros. Discovery is leveraging The White Lotus to attract major sponsors to Max, marking a shift in how HBO content is monetized. Despite HBO’s traditional ad-free model, Max’s ad-supported tier allows brands like American Express, Diageo, Google, BMW, and…

Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…

The Verge examines Microsoft and Google's ongoing battle over the future of Xbox, centering on app store policies and regulatory challenges. Microsoft has built an Xbox game store for Android but cannot launch it due to Google’s Play Store restrictions…

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…