Tag: Google

tvScientific is aiming to bring AppLovin’s AI-driven, outcomes-based ad model from mobile to CTV, backed by a recent $25.5 million Series B funding round. The company is focused on transparency and control, offering advertisers log-level data and the ability to…

Disney has filed a lawsuit against YouTube, accusing the Google-owned platform of tortious interference for hiring former Disney executive Justin Connolly amid carriage deal negotiations. Connolly, who had recently signed a contract extending his tenure at Disney through 2027, joined…

Microsoft is shutting down its Xandr Invest DSP as part of a strategic pivot toward AI-powered, privacy-conscious advertising, aligning with its broader consolidation under the Microsoft Advertising Platform. This move reflects a growing divide in ad tech, where Big Tech…

Google has launched 100 Zeros, a film and television initiative focused on embedding its technology and values into pop culture through entertainment. The effort is a multiyear partnership with Range Media Partners, with projects aimed at shifting youth perception and…

YouTube pulled in $8.93 billion in ad revenue in Q1 2025, marking a 10% YoY jump and helping push Alphabet to its most profitable quarter ever, with $90.23 billion in total revenue and $34.54 billion in net income. YouTube’s ad…

Google is rolling out Immersive Ads within Roblox through a new partnership with Ad Manager, allowing brands to deliver native display and video ads in the game environment. These ads offer in-game rewards and have already seen strong engagement, with…

Netflix is rolling out its in-house ad tech across Europe on February 24, expanding programmatic ad buying in key markets. Advertisers are pushing for lower prices as competition from Amazon and YouTube drives down CPM rates. While Netflix has added…

Skip unpacks YouTube’s massive $10.5 billion Q4 ad haul—a 13.8% jump fueled by election-season ad dollars. YouTube continues to dominate ad-supported streaming, but its parent, Alphabet, is making Wall Street nervous with a massive $75 billion AI spending spree. Is…

Warner Bros. Discovery is leveraging The White Lotus to attract major sponsors to Max, marking a shift in how HBO content is monetized. Despite HBO’s traditional ad-free model, Max’s ad-supported tier allows brands like American Express, Diageo, Google, BMW, and…

Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…