Tag: Google

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…

Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…

The homie Evan Shapiro discusses the media landscape with The Hollywood Reporter, critiquing Hollywood's rush into streaming without analyzing DTC implications. He emphasized that while "content is still king, data is the bloodline," urging collaboration and data prioritization among media…

In his inaugural issue, The Streaming Madman delivers a fiery critique of the streaming and advertising industries, warning that without ad revenue, streaming could implode like the dot-com bubble. He mocks the clash between old-school ad execs and the chaotic…

YouTube TV users are reporting a major home screen redesign across platforms like iOS, Roku, and Xbox, prioritizing on-demand and "Resume Watching" content over live TV. The update pushes live channels further down the page, with promotional banners like NFL…

YouTube surpassed Disney as the most-watched media company in the U.S. in July 2024, accounting for 10.4% of total TV viewing according to Nielsen’s Media Distributor Gauge. We look at how a surge in younger viewers, particularly those aged 2-17…

We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…

Netflix has partnered with Google for a unique "Shop with Google" collaboration featuring Emily in Paris, allowing viewers to use Google Lens to shop outfits inspired by the show's characters. The partnership includes shoppable pause ads, title sponsorships, and pop-up…

Google announced it is ending production of Chromecasts after over a decade. Despite halting production, Google will continue software and security updates for newer devices. The company is replacing Chromecast with the $99.99 Google TV Streamer, launching on September 24th,…

YouTube reported Q2 2024 advertising revenue of $8.66 billion, a 13% increase from $7.66 billion a year ago, though below Wall Street expectations of $8.93 billion. Despite a decrease from Q1's 20% growth, YouTube's ad business remains strong compared to…