Tag: generative AI

YouTube and CAA have partnered to develop tools enabling creators to manage their digital likenesses, particularly in AI-generated content. The initiative empowers talent with control over their depictions while addressing ethical concerns in generative AI. This collaboration sets new standards…

Doug Shapiro’s essay highlights the creator media economy’s rapid growth, generating $250 billion in 2023 and projected to exceed $600 billion by 2030. This shift, driven by generative AI, changing consumer preferences for authenticity, and younger demographics, challenges traditional media,…

OpenAI has launched Sora, a generative AI video tool with 1080p video generation, multimodal prompting, and storyboard features. Included in ChatGPT Plus and Pro plans, Sora Turbo offers faster performance and integrates safety measures like metadata and watermarks.

TV Technology explores how multimodal and generative AI are revolutionizing media workflows, enabling faster content discovery, reducing production costs, and uncovering new revenue streams.

TheWrap looks at how Prime Video is leveraging AI to drive engagement through features like generative episode summaries, personalized recommendations, and Dialogue Boost. AI innovations such as X-Ray Recaps and Thursday Night Football insights enhance the viewing experience, powered by…

Deloitte’s Tech, Media & Telecom 2024 report reveals Hollywood's cautious approach to generative AI due to legal, copyright, and maturity concerns. Studios are exploring AI to address rising costs and unprofitable streaming ventures, focusing on tools for localization, marketing, and…

Amazon Web Services (AWS) has named Julia White, former SAP and Microsoft Azure executive, as its new CMO, succeeding Raejeanne Skillern. The appointment comes amid leadership changes at AWS, which holds a 31% share of the global cloud services market…

FilmRise has partnered with Anoki’s LiveTVx to launch 10 popular FAST channels on Google TV, leveraging generative AI to enhance content discovery based on viewer habits. The partnership aims to improve user experience and provide advertisers with advanced targeting options…

The Streaming Wars riffs on Netflix's decision to exit interactive content, delisting most choose-your-own-adventure titles while keeping only a few. This shift aligns with Netflix’s strategic pivot toward gaming and generative AI, underscored by Mike Verdu’s promotion to VP of…

Amazon has introduced X-Ray Recaps, an AI-driven feature on Prime Video that delivers spoiler-free summaries. The tool, available on Fire TV in the U.S., helps viewers catch up by summarizing content up to their last watched point, with plans to…