Tag: generative AI

The Streaming Wars riffs on Netflix's decision to exit interactive content, delisting most choose-your-own-adventure titles while keeping only a few. This shift aligns with Netflix’s strategic pivot toward gaming and generative AI, underscored by Mike Verdu’s promotion to VP of…

Amazon has introduced X-Ray Recaps, an AI-driven feature on Prime Video that delivers spoiler-free summaries. The tool, available on Fire TV in the U.S., helps viewers catch up by summarizing content up to their last watched point, with plans to…

Paramount+ has utilized gen AI to create curated content collections aimed at "kids-first" audiences, specifically targeting children ages 6-13. The curations are based on themes like "Space Exploration" and "Goofy Stuff," identified through research with kids and parents.

Netflix co-CEO Greg Peters revealed plans to air an NFL game with unique features to "Netflix-ify" the experience, signaling further interest in live sports. He also discussed the company's strategic entry into advertising, contrasting Netflix’s premium approach with Amazon’s ad-heavy…

YouTube has introduced AI-powered tools for its Shorts platform, including the Veo feature that allows creators to add AI-generated backgrounds and create six-second videos from text prompts. Rolling out in 2024 and 2025, these tools aim to streamline content creation.…

Lionsgate has partnered with AI research firm Runway to develop a custom generative AI model tailored to Lionsgate's content. This marks the first collaboration between Runway and a major Hollywood studio, with the AI aimed at supporting filmmakers in preproduction…

Prime Video has launched an updated user interface globally, aimed at enhancing content discovery and user experience. Key changes include a new navigation bar with specific sections like “Home,” “Movies,” and “Live TV,” and a clearer distinction between Prime subscription…

Warner Bros. Discovery has updated Max's homepage with a new personalization system that tailors content recommendations to individual users. This Whole Page Optimization, now live for all U.S. adult profiles, reorders content based on user preferences and removes repeated and…

Paramount Advertising has launched the Paramount Ads Manager, a self-serve ad buying platform targeting small and mid-sized businesses. This platform allows these businesses to create, manage, and track commercials on Paramount Plus and Pluto TV. Unique features include self-service creative…