Tag: espn

Sony’s Beyond Sports and ESPN are partnering for Dunk the Halls, the first real-time animated NBA broadcast, airing on Christmas Day. This Knicks vs. Spurs game will integrate Beyond Sports’ visualization tech and Hawk-Eye Innovations’ tracking with Disney-themed animations. The…

Netflix has recruited top NFL broadcasters from rival networks for its Christmas GameDay, raising questions about why competitors allowed their talent to join. Analysts suggest networks prioritized maintaining strong ties with the NFL, whose influence outweighs the risks of aiding…

Awful Announcing, in conversation with sports media experts William Mao and Bob Thompson, highlights the UFC’s $1.5 billion ESPN media rights deal expiring in 2025 as a rare opportunity in a locked-up sports rights market. ESPN is the frontrunner, bolstered…

Disney CFO Hugh Johnston discussed the impact of Disney+’s strategy to integrate ESPN, live news, and blockbuster films, highlighting its success in reducing churn and boosting engagement. He pointed to recent hits like Inside Out 2 and Deadpool & Wolverine…

Warner Bros. Discovery is facing a shareholder lawsuit over alleged misleading statements about retaining NBA media rights, which were lost to NBCUniversal and Amazon Prime Video. The loss led to a $9-billion cable network write-down and significant stock declines. A…

MLB is targeting 2028 to nationalize local media rights, aiming to end blackouts and unify broadcasting under a single strategy. With at least 15 teams expected to have available rights, the league sees opportunities to partner with major tech or…

TNT’s Inside the NBA will move to ESPN in 2025 as part of a rights swap between Warner Bros. Discovery and the NBA. While ESPN gains the award-winning show, TNT retains editorial control, ensuring Charles Barkley’s unfiltered commentary. The program…

Adeia has sued Disney, including Hulu and ESPN, for allegedly infringing on six streaming technology patents related to episode tracking, cloud storage, and keyframe synchronization. The lawsuit, filed in Delaware, seeks damages and an injunction, as Adeia defends its intellectual…

Front Office Sports discusses how sports media is grappling with attracting younger fans, even as TV ratings and media rights soar. ESPN chairman Jimmy Pitaro highlights the challenge, pointing out distractions like Netflix and TikTok. Amazon’s Thursday Night Football has…

ADWEEK’s Brandweek conference addressed streaming fragmentation, with Parks Associates revealing that 57% of households feel overwhelmed by the multitude of options, and the average home subscribes to 5.5 services. Nearly 47% have canceled a service in the past year, driven…