Tag: digital advertising

The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…

Digiday explores Netflix's use of Roblox as a marketing platform with its "Nextworld" virtual experience. Featuring interactive content from popular shows like Stranger Things, One Piece, and Cobra Kai, "Nextworld" enables fans to engage with Netflix's IP through playable scenes…

Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The OS aims to improve ad efficiency, enhance user experience, and address content conflicts of interest. Backed by Disney, Paramount, and…

TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with 39% of marketers planning to cut linear ad spend according to WARC. The move toward digital, targeted advertising aligns with…

AMC Networks added 200,000 streaming subscribers in Q3 2024, reaching 11.8 million, while streaming revenue grew by 7% to $152 million. However, U.S. advertising revenue declined by 10%, offset slightly by international growth. The company is prioritizing digital-first advertising strategies…

Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and budget effectiveness. He explains common types of fraud, including domain spoofing, bot clicks, and device hijacking, which mislead advertisers and…

Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform measurement accuracy. This shift, beginning with Amazon’s Thursday Night Football, has prompted debate, with some industry groups claiming it unfairly…

YouTube reported a 12% year-over-year increase in Q3 ad revenue, reaching $8.92 billion, driven by increased TV screen viewing and a 20% rise in upfront ad commitments. The platform's growing dominance in living-room viewing has positioned it as a leader…

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and digital platforms. As consumer behavior becomes fragmented across multiple devices, advertisers are seeking ways to measure the effectiveness of campaigns…

IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for growth. Their "Ad Format Idol" initiative aims to address this by evaluating CTV ad formats for scalability and efficiency. With…