Tag: digital advertising

Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The ...

TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with ...

AMC Networks added 200,000 streaming subscribers in Q3 2024, reaching 11.8 million, while streaming revenue grew by 7% to $152 ...

Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and ...

Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform ...

YouTube reported a 12% year-over-year increase in Q3 ad revenue, reaching $8.92 billion, driven by increased TV screen viewing and ...

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and ...

IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for ...

The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He ...

Jack explains how in-stream shopping technology is revolutionizing digital advertising and e-commerce by enabling purchases directly within streaming content. This ...