Tag: ctv

YouTube took the top spot in Nielsen’s February 2025 Media Distributor Gauge with an all-time high 11.6% share of U.S. TV viewing, surpassing Disney and marking its second No. 1 finish since Nielsen began tracking by distributor. YouTube’s connected TV…

OTT.X has added 12 new members, including AWS, Alliance Entertainment, and Parks Associates, strengthening its role as a hub for streaming innovation. These companies are driving advancements in AI-driven content performance, ad monetization, and cloud-based distribution. The expansion highlights key…

Wurl’s CTV Trends Report breaks down the state of streaming in 2025—FAST is booming, live sports are pulling more eyeballs, and ad-supported models are reshaping the game. While streaming dominates, session lengths and total viewing hours are still a fight,…

The Streaming Madman takes aim at Ryan Reynolds' MNTN, questioning the legitimacy of its advertising claims and business practices as it prepares to go public. He argues that MNTN’s core strategy relies on misleading audience retargeting tactics and low-value ad…

FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…

The Trade Desk missed its revenue guidance for the first time in over eight years, causing shares to drop 27% after hours. Despite 22% revenue growth to $741 million and doubled net income, Wall Street reacted to the shortfall from…

YouTube’s biggest screen is now the TV, with more watch time happening on television than on mobile or desktop. In December 2024, YouTube accounted for 11.1% of total U.S. TV viewing—beating Netflix, Prime Video, and Hulu—marking a major shift in…

Netflix is rolling out its in-house ad tech across Europe on February 24, expanding programmatic ad buying in key markets. Advertisers are pushing for lower prices as competition from Amazon and YouTube drives down CPM rates. While Netflix has added…

Tastemade is teaming up with Ole Interactive to launch new FAST channels in Latin America, targeting the region’s surging ad-supported streaming market. The partnership combines Tastemade’s digital content expertise with Ole’s distribution and ad network, expanding its presence in food,…

Pixalate's Q4 2024 data shows Roku remains the dominant CTV device in North America, holding a 39% share of voice in the U.S., 35% in Canada, and 74% in Mexico. Notably, Roku's U.S. market share declined from 55% in 2023…