Tag: ctv

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku ...

Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The ...

FilmRise has partnered with Anoki’s LiveTVx to launch 10 popular FAST channels on Google TV, leveraging generative AI to enhance ...

Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to ...

Adweek examines Disney Advertising's new strategy to attract midmarket brands with budgets ranging from $30 million to $300 million. By ...

The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate ...

Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and ...

Jack demonstrates how CTV plays a key role in unified ad measurement by bridging the gap between traditional TV and ...

IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for ...

The Streaming Madman skewers Advertising Week 2024, mocking it as a self-congratulatory spectacle where the elite advertising community flaunts their ...