Tag: content strategy

Disney is doubling down on sequels, reboots, and familiar IP as its core content strategy, with CEO Bob Iger confirming at the 2025 shareholder meeting that more of the same is coming. After past box-office stumbles, Disney has found consistent…

From the Archives revisits Verizon’s $1.2 billion streaming misstep with Go90, a mobile-first, ad-supported platform that failed to gain traction. Launched in 2015, Go90 struggled with poor execution, an unclear content strategy, and weak user engagement despite major investments in…

Apple TV+ is testing its HBO-inspired content strategy as Severance season 2 reaches its finale. Rather than increasing content volume, Apple is betting that a steady stream of prestige shows will retain subscribers, similar to HBO’s traditional approach. Following Severance,…

Cinelytic has acquired Jumpcut Media, an AI firm specializing in IP management and audience analysis tools. The deal strengthens Cinelytic’s AI-driven data analytics platform for the entertainment industry by integrating Jumpcut’s ScriptSense tool, which evaluates film/TV scripts and books at…

YouTube has overtaken traditional TV by dominating watch time without ever spending billions on original content. At MIP London, YouTube’s VP Pedro Pina confirmed the platform has "no interest whatsoever" in originals—because it doesn’t need them. In January, YouTube accounted…

Netflix is eyeing video podcasts, according to Business Insider, as it looks to expand its content lineup. With YouTube dominating the space and Gen Z favoring video-first formats, Netflix sees a chance to tap into creator-led content. The move could…

Digital i’s YouTube Audience Trends Report reveals that long-form content accounts for 73% of all YouTube viewing time in the US, up from 65% in October 2023. The shift is most pronounced among 18-24-year-olds watching on mobile, with their time…

Netflix's 2024 strategy emphasizes subscriber retention, a focus on fewer but higher-quality original productions, and leveraging earned media for visibility. Key tactics include diversifying its library with licensed content, targeting selective investments in live programming, and maintaining "rock-bottom churn rates"…

Executives at PGA Tour say they are getting ready for a new era in sports when leagues will need to exercise significantly more control over the content that’s made from the games, matches and tournaments that every media outlet wants…

TVREV highlights that SVODs like Netflix and Disney+ are shifting toward Gen Z engagement, driven by demand for anime and non-English content. Parrot Analytics notes Naruto and My Hero Academia generated $21 million and $15 million in Q2 revenue for…