Tag: content strategy

Gen Z is reshaping the subscription economy with an average of seven services and $940 in annual spend, prioritizing flexibility, bundles, and perks over loyalty. Premium social subscriptions like Snapchat+ and X Premium are gaining traction, while traditional video streaming…

YouTube is considering adding a daily timer to limit how long users can watch Shorts, signaling a major shift in strategy from the platform that perfected doomscrolling. The move isn’t about digital wellness—it’s about rechanneling engagement toward higher-value formats like…

Kirby spotlights TikTok’s soft launch of its ‘TikTok for Artists’ platform as a bold step toward owning the future of creator-led media. The new tools give artists full control over fan engagement, data, and monetization—something CTV platforms will forever gatekeep.…

Disney is doubling down on sequels, reboots, and familiar IP as its core content strategy, with CEO Bob Iger confirming at the 2025 shareholder meeting that more of the same is coming. After past box-office stumbles, Disney has found consistent…

From the Archives revisits Verizon’s $1.2 billion streaming misstep with Go90, a mobile-first, ad-supported platform that failed to gain traction. Launched in 2015, Go90 struggled with poor execution, an unclear content strategy, and weak user engagement despite major investments in…

Apple TV+ is testing its HBO-inspired content strategy as Severance season 2 reaches its finale. Rather than increasing content volume, Apple is betting that a steady stream of prestige shows will retain subscribers, similar to HBO’s traditional approach. Following Severance,…

Cinelytic has acquired Jumpcut Media, an AI firm specializing in IP management and audience analysis tools. The deal strengthens Cinelytic’s AI-driven data analytics platform for the entertainment industry by integrating Jumpcut’s ScriptSense tool, which evaluates film/TV scripts and books at…

YouTube has overtaken traditional TV by dominating watch time without ever spending billions on original content. At MIP London, YouTube’s VP Pedro Pina confirmed the platform has "no interest whatsoever" in originals—because it doesn’t need them. In January, YouTube accounted…

Netflix is eyeing video podcasts, according to Business Insider, as it looks to expand its content lineup. With YouTube dominating the space and Gen Z favoring video-first formats, Netflix sees a chance to tap into creator-led content. The move could…

Digital i’s YouTube Audience Trends Report reveals that long-form content accounts for 73% of all YouTube viewing time in the US, up from 65% in October 2023. The shift is most pronounced among 18-24-year-olds watching on mobile, with their time…