Tag: content strategy

Coca-Cola has appointed Netflix Chief Content Officer, Bela Bajaria, to its board. Bajaria brings extensive global media and business expertise, including overseeing Netflix’s $17 billion content budget. Her media background will be valuable as Coca-Cola evolves its marketing strategies.

Netflix Chief Content Officer, Bela Bajaria, shut down rumors about changing how they pay creators, doubling down on their upfront payment model. Sure, they’ve made a couple of one-off deals, but Bajaria made it clear that this isn’t some grand…

Mike Shields highlights the mismatch between the expectations and strategies of video programmers and the current operations of FAST platforms. While many TV manufacturers and FAST services like Samsung TV Plus, Vizio WatchFree+, and LG offer extensive channel lineups with…

The "streaming wars" persist as Netflix, YouTube, Disney, and Amazon leverage their distinct strengths, analyzed through "Streamonomics." Netflix’s "Primacy Advantage" comes from its first-mover status, while YouTube’s "Urgency Advantage" is driven by its creator-based model. Disney excels with its unmatched…

Kirby Grines, in a recent interview with The Desk, shares his journey from young entrepreneur to media & streaming thought leader. From his early work with Roku, co-founding Float Left, to leading 43Twenty and The Streaming Wars. Kirby offers candid…

Ted Sarandos, Netflix's co-CEO, emphasized the importance of variety in programming during his keynote at the 2024 Royal Television Society’s London Convention. Sarandos highlighted Netflix's commitment to catering to diverse tastes, rejecting the notion that the platform offers too much…

The streaming industry faces rising subscriber churn as platforms raise prices and competition heats up. Despite adding 55.2 million subscribers in Q1 2024, 50.4 million cancellations occurred, reflecting market volatility. To combat this, streamers are turning to bundling, ad-supported tiers,…

Streaming content production surged by 296% from early 2020 to mid-2024, but recent growth has slowed significantly, with the rate of new titles dropping from 11% pre-pandemic to 3.9% last quarter. This mirrors natural resource depletion, where slashed budgets and…

DreamFlare AI has appointed Cameron Purcell as Vice President of Development and Kelly Kanavas as Creative Executive. Purcell brings experience from Universal Pictures, Annapurna, and Krafton, while Kanavas joins from Netflix and has worked at Disney and Paramount. DreamFlare, which…

Netflix's second-quarter earnings report showed steady growth without major surprises, adding over 8 million subscribers to reach 277 million globally. Amid industry changes and competitors like Warner Bros. Discovery and Disney forming bundles, Netflix remains focused on enhancing its content…