Tag: audience engagement

In Part 2 of our two-part series, we explore how media companies can navigate the crowded streaming landscape by deciding where to distribute their content. Licensing content to platforms like Netflix provides immediate revenue and global reach but may diminish…

Brightline's study shows that interactive ads on Connected TV improve engagement and recall, with a 36% stronger unaided recall and 79% aided recall compared to 72% for standard ads. Combining standard and interactive ads increased unaided recall by 58% and…

NBCUniversal's coverage of the Paris Olympics Opening Ceremony garnered 28.6 million viewers across NBC and Peacock, marking the most-watched Summer Olympics Opening Ceremony since London 2012. Peacock saw record streaming engagement, with over 2.5 million viewers, contributing to over 1…