Tag: apple tv+

Kirby analyzes how Apple TV+ continues to lag behind in the streaming race, despite an ephemeral bump in market share from 7% to 8% in Q1 2025, driven by the return of Severance. He argues that high ARPU and prestige…

Major League Soccer has begun striking linear TV deals internationally, starting with Australian broadcaster SBS, to air its new Sunday Night Soccer match each week. The move signals the league’s growing realization that Apple TV+ alone isn’t delivering the global…

Skip analyzes Apple TV+’s $1 billion annual losses and argues that the service isn’t about streaming dominance—it’s a high-end marketing expense. Despite 45 million subscribers and billions spent on originals, Apple TV+ remains a mid-tier player, serving more as a…

Netflix co-CEO Ted Sarandos didn’t hold back in a new interview, calling Apple TV+ a “marketing play” rather than a real streaming competitor and criticizing Warner Bros. Discovery for ditching the HBO brand in favor of Max—a move he sees…

Apple TV+ is testing its HBO-inspired content strategy as Severance season 2 reaches its finale. Rather than increasing content volume, Apple is betting that a steady stream of prestige shows will retain subscribers, similar to HBO’s traditional approach. Following Severance,…

Fox Corporation has appointed Pete Distad as CEO of its upcoming direct-to-consumer (DTC) streaming service, set to launch by the end of 2025. The yet-to-be-named platform will offer content from Fox News, Fox Sports, and the Fox broadcast network, expanding…

Streaming services are ramping up sports programming, with Disney+ and Netflix driving a 72% increase across major SVOD platforms in Q1 2025, per Gracenote. Disney+ now holds 33% of the market thanks to ESPN integration, while Netflix expands beyond docuseries.…

Major League Soccer kicks off its 30th season amid concerns over its exclusive Apple TV+ deal and lack of viewership transparency. Commissioner Don Garber deflected blame to Apple for not sharing subscriber numbers, fueling doubts about the success of MLS…

MoffettNathanson’s latest report highlights the wide disparities in 2025 content budgets across major media companies. NBCUniversal leads with $27.1 billion, despite asset divestitures, followed by Disney at $23.4 billion, and Warner Bros. Discovery at $19.5 billion. Netflix, though spending $18.6…

Apple is launching a dedicated Apple TV+ app for Android, expanding its reach beyond its own ecosystem. This move aligns with Apple's broader strategy of prioritizing content distribution over platform control, ensuring Apple TV+ is accessible on as many devices…