Tag: advertising

Netflix has reached 70 million monthly users on its ad-supported tier, driven by affordable pricing and premium feature additions. Over half of new sign-ups in ad-enabled regions choose the ad tier, and Netflix expects ad revenue to surpass $3 billion…

Netflix has teamed up with Nielsen to measure viewership for its Christmas Day NFL games, using Nielsen’s advanced methodology that combines Netflix’s streaming data. With high-profile teams and all ad slots sold out, Netflix anticipates a large holiday audience as…

iSpot has appointed former DocuSign exec Nipun Dureja as CTO, unifying core teams to boost measurement accuracy and reliability. This hire strengthens iSpot’s competitive position against Nielsen, as it gains industry certifications and seeks to provide consistent cross-platform metrics amid…

Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…

IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for growth. Their "Ad Format Idol" initiative aims to address this by evaluating CTV ad formats for scalability and efficiency. With…

CEO Adam Symson of E.W. Scripps announced the company is winding down Scripps News and selling Bounce TV due to financial strain from the Ion acquisition and a weak advertising market. Symson outlined a strategic plan to improve financial performance,…

Amazon is expanding its Prime Video ads to five new international markets in 2025, including Brazil and India, while increasing ad volume in the U.S. The company hints at Prime Video’s potential profitability as a standalone service, thanks to ad-supported…

JW Player and Connatix have merged to form JWP Connatix, creating a comprehensive video technology and monetization platform. The new company will focus on CTV and serve broadcasters, publishers, and advertisers, offering advanced data insights, global reach, and hybrid monetization…

Amazon India has acquired MX Player and merged it with its AVOD platform miniTV to create Amazon MX Player, a free streaming service with over 250 million users. The merger enhances Amazon's advertising reach in India while keeping the platform…

Lights Out Sports TV, founded by NFL’s Shawne Merriman, has partnered with CreateAds.tv to offer brands, including small businesses, access to premium TV ad inventory on its platform. The service generates 37 million monthly impressions and is available on Roku,…