Tag: advertising

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku ...

Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The ...

Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent ...

TVREV emphasizes why FAST channel owners should shift focus from launching new channels to marketing existing ones, citing the significant ...

DirecTV has launched MyFree DirecTV, a FAST service that offers over 70 channels via its app on smartphones, tablets, and ...

Netflix has reached 70 million monthly users on its ad-supported tier, driven by affordable pricing and premium feature additions. Over ...

Netflix has teamed up with Nielsen to measure viewership for its Christmas Day NFL games, using Nielsen’s advanced methodology that ...

iSpot has appointed former DocuSign exec Nipun Dureja as CTO, unifying core teams to boost measurement accuracy and reliability. This ...

Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs ...

IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for ...