Tag: ad tech

Netflix has reached 70 million monthly users on its ad-supported tier, driven by affordable pricing and premium feature additions. Over half of new sign-ups in ad-enabled regions choose the ad tier, and Netflix expects ad revenue to surpass $3 billion…

Madhive has partnered with Samba TV for ACR-based audience targeting, enhancing its CTV advertising platform by enabling clients to target audiences based on TV viewing behaviors. Samba TV tracks 38 million U.S. TV devices, providing Madhive with over 1,000 audience…

In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…

Greg Peters discusses Netflix's strong competitive position despite rivals like Disney and Paramount struggling with profitability in streaming. Peters highlighted Netflix's rapid growth and significant cash generation, projecting confidence in the company's future. He discussed a new strategic advantage: a…

Netflix is launching its own ad tech platform, significantly expanding its ad-supported tier to 40 million users. Discover how new partnerships, enhanced measurement capabilities, and a foray into live sports position Netflix for substantial ad revenue growth.

The TV measurement market is experiencing significant changes ahead of this year’s upfront negotiations. Recently, Comscore and VideoAmp received seals of approval for their measurement currencies. Comscore earned MRC accreditation for its national and local measurement methodologies, though not for…