Comscore Awarded U.S. Patent For Person-Level TV Audience Measurement
Comscore has been awarded a U.S. patent for its "Personifying Viewership Data" solution, which uses Big Data and predictive modeling ...
Comscore has been awarded a U.S. patent for its "Personifying Viewership Data" solution, which uses Big Data and predictive modeling ...
Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to ...
Netflix has reached 70 million monthly users on its ad-supported tier, driven by affordable pricing and premium feature additions. Over ...
Madhive has partnered with Samba TV for ACR-based audience targeting, enhancing its CTV advertising platform by enabling clients to target ...
In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such ...
Greg Peters discusses Netflix's strong competitive position despite rivals like Disney and Paramount struggling with profitability in streaming. Peters highlighted ...
Netflix is launching its own ad tech platform, significantly expanding its ad-supported tier to 40 million users. Discover how new ...
The TV measurement market is experiencing significant changes ahead of this year’s upfront negotiations. Recently, Comscore and VideoAmp received seals ...
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