Tastemade is making a significant move in Latin America. The company just announced a joint venture with Ole Interactive, the digital division of Ole Communications, to launch Tastemade Latin America. The goal is to tap into the region’s booming FAST market while expanding its lifestyle content lineup.
This new venture combines Tastemade’s FAST and digital-first programming expertise with Ole Interactive’s regional reach, distribution network, and advertising relationships. It’s designed to expand Tastemade’s presence beyond its core food and lifestyle content, adding travel and home and design channels explicitly tailored for Latin American audiences.
Why Latin America and Why Now?
The LatAm streaming market is heating up. FAST adoption is growing…well…. fast, and CTV viewership is skyrocketing—making it a prime spot for ad-supported streaming. By teaming up with Ole Interactive, Tastemade is setting itself up for long-term growth in the region.
“Tastemade is primed for growth in the region by serving two of the fastest-growing digital advertising categories: CTV and retail media,” said Francisco Cusco, President of Ole Interactive. “Their expertise in programming and FAST channel distribution will fit perfectly with what advertisers are looking for in Latin America.”
On Tastemade’s side, this is an extension of an already successful partnership with Ole Interactive. The JV will invest in original productions, local content licensing, and marketing to make Tastemade Latin America a major player in the regional streaming game.
Another Big Move for Tastemade
Back in November, the company launched Tastemade Cooking, an app loaded with 12,000+ premium recipes, step-by-step cooking videos, and exclusive content from chefs like Andrew Zimmern and Kristen Kish. It’s all part of Tastemade’s bigger plan to connect digital content, streaming, and direct-to-consumer experiences in one ecosystem.
With FAST at the center of its growth strategy, Tastemade is leaning into ad-supported streaming in a big way. The Latin America joint venture strengthens its regional footprint, expands its programming and advertising opportunities, and positions the brand for long-term growth in a high-demand streaming market.
This move also provides advertisers with new premium inventory in the food, travel, and home & design categories while leveraging CTV and retail media opportunities—two of Latin America’s fastest-growing digital ad segments.
