Apple is launching a dedicated Apple TV+ app for Android, expanding its reach beyond its own ecosystem. This move aligns with Apple's broader strategy of prioritizing content distribution over platform control, ensuring Apple TV+ is accessible on as many devices…
Sonos is launching a set-top designed as a home theater hub with HDMI switching, advanced audio, and content aggregation. It will rely on smartphone control instead of a remote and may include ad-supported features via The Trade Desk. Priced between…
A recent closed-door discussion at CES brought together industry leaders to address the challenges posed by CTV platforms like Roku, Samsung, and Vizio. Participants highlighted concerns over restrictive practices, such as hoarding user data, demanding large shares of ad inventory,…
Walmart has completed its $2.3 billion acquisition of Vizio, gaining access to its SmartCast OS and ad-supported WatchFree+ platform. This integration positions Walmart Connect as a competitive force in CTV advertising by combining shopping and viewing data for personalized, high-margin…
Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways to bypass platform fees. This tension signals a potential shift in the industry as content providers strive to regain control…
We've been saying that platform taxes are a growing pain point for streaming companies, and Disney’s latest move proves it. Disney+ and Hulu have removed in-app subscription options from Apple’s App Store, directing users to sign up via their website…
The Streaming Wars' latest analysis highlights the growing contention between streaming services and platform gatekeepers over platform taxes that can take up to 30% of revenue. As these fees threaten profitability, streaming companies are increasingly pursuing direct sign-ups through their…
Kirby riffs on Apple's new deal with Amazon to bring Apple TV+ to Prime Video Channels, viewing it as a concession that Apple has missed a larger opportunity in the streaming wars. While the partnership provides Apple with scale, it…
Google's Android TV now powers over 270 million devices globally, an 80% increase since last year. Alongside this growth, Google launched the $100 Google TV Streamer, featuring smart home integration and AI-powered tools. Google TV will expand to more countries,…
Whale TV™ (formerly ZEASN) has rebranded to establish itself as a consumer-facing smart TV platform with over 41.1 million monthly active users. As part of its shift, Whale TV is consolidating its free streaming services into Whale TV+ and launching…
