Nielsen received MRC approval to integrate first-party streaming data from platforms like Amazon into its ratings, aiming to enhance cross-platform measurement accuracy. This shift, beginning with Amazon’s Thursday Night Football, has prompted debate, with some industry groups claiming it unfairly…
Nintendo has introduced Nintendo Music, a streaming app for Switch Online subscribers featuring soundtracks from its iconic games. With unique features like spoiler prevention and offline downloads, the app adds value to Nintendo’s subscription service, boosting fan engagement as anticipation…
Apple's Q4 performance highlighted record services revenue, reaching $24.97 billion, a 12% increase from last year, driven by growth in paid subscriptions and expanding AI features. iPhone sales, totaling $46.22 billion, also surpassed expectations, bolstered by the new AI-enabled iPhone…
AWS reported Q3 revenue of $27.45 billion, slightly missing estimates but achieving five consecutive quarters of growth. AI revenue more than doubled year-over-year, with AWS’s operating margin reaching a record 38%. High demand is constrained by chip shortages, as AWS…
Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…
Kirby revisits Netflix's early experiment with "Max," a quirky content discovery tool launched in 2013 to help users overcome choice paralysis with humor and spontaneity. While short-lived, Max foreshadowed today’s industry focus on enhancing discovery through serendipitous and linear-style viewing…
Disney+ has launched its "Top 10 Today" feature nearly five years after Netflix popularized the concept, aiming to improve content discovery and boost engagement. The new list highlights trending titles, factoring in metrics beyond view counts, like "growing popularity," and…
Front Office Sports discusses how sports media is grappling with attracting younger fans, even as TV ratings and media rights soar. ESPN chairman Jimmy Pitaro highlights the challenge, pointing out distractions like Netflix and TikTok. Amazon’s Thursday Night Football has…
ADWEEK’s Brandweek conference addressed streaming fragmentation, with Parks Associates revealing that 57% of households feel overwhelmed by the multitude of options, and the average home subscribes to 5.5 services. Nearly 47% have canceled a service in the past year, driven…
YouTube reported a 12% year-over-year increase in Q3 ad revenue, reaching $8.92 billion, driven by increased TV screen viewing and a 20% rise in upfront ad commitments. The platform's growing dominance in living-room viewing has positioned it as a leader…
