Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to expand IRIS.TV's CTV content identification service, IRIS_ID, to more publishers, enhancing standardized content classification, contextual targeting, and brand safety for…
Amazon's Freevee is shutting down, with its content shifting to Prime Video’s ad-supported “Watch for Free” section, accessible to non-Prime members. This consolidation aims to streamline Amazon’s streaming ecosystem and follows earlier rebranding moves that hinted at Freevee’s phase-out.
EchoStar reported a net increase of 145,000 subscribers for Sling TV in Q3, reaching 2.14 million, despite a continued decline in its satellite TV service. Efforts to merge with DIRECTV have stalled after a group of DISH bondholders rejected a…
Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…
TCL has partnered with Magnite to enhance its ad-supported streaming via Magnite's SpringServe ad server, improving ad inventory value on TCL Channel. Magnite's platform will support TCL in delivering custom ad units and provide insights to advertisers.
Pluto TV has updated its VOD interface with features like personalized recommendations and trending content, enhancing engagement amid rising streaming demand. The update, available on Apple tvOS and Android TV, will expand to Amazon Fire TV. VOD viewership has grown,…
Adeia has sued Disney, including Hulu and ESPN, for allegedly infringing on six streaming technology patents related to episode tracking, cloud storage, and keyframe synchronization. The lawsuit, filed in Delaware, seeks damages and an injunction, as Adeia defends its intellectual…
iSpot has appointed former DocuSign exec Nipun Dureja as CTO, unifying core teams to boost measurement accuracy and reliability. This hire strengthens iSpot’s competitive position against Nielsen, as it gains industry certifications and seeks to provide consistent cross-platform metrics amid…
Appfigures reveals that top apps downloaded by U.S. Gen Z young adults in 2024 include Temu, TikTok, and Meta’s Threads, WhatsApp, and Instagram. Popular choices like ChatGPT, Spotify, and CapCut reflect Gen Z’s diverse interests across shopping, social media, and…
Sony Pictures faced mixed outcomes in Q2, with declines in home entertainment and theatrical revenues offset by strong growth in streaming and music. Group-wide, Sony’s net income surged 75%, driven by strategic gains in gaming and third-party content licensing. Sony’s…
