Kirby critiques the long-standing rumors of an Apple-branded TV, arguing that the company is unlikely to enter the low-margin, highly competitive TV hardware market. With tvOS and Apple TV+ already integrated into most smart TVs, and innovations like the Vision…
TechCrunch analyzes how Spotify Wrapped has influenced a wave of year-in-review features streaming services. The "Wrapped" trend capitalizes on user engagement by delivering personalized insights, and reinforcing loyalty.
NBC Sports reported 26.6 million total viewers for its broadcast of the Green Bay Packers' 30-17 win over the Miami Dolphins on Thanksgiving night, spanning NBC, Peacock, Telemundo, Universo, and digital platforms. The broadcast peaked at 31.3 million viewers in…
Walmart and NBCUniversal are launching shoppable ads during NBC’s Thanksgiving NFL game, featuring QR codes, "text-to-shop" functionality, and Walmart’s "Deals of Desire" campaign. This partnership uses Walmart Connect’s purchase data and NBCU’s platform for precise ad measurement, blending live sports…
TV Technology explores how multimodal and generative AI are revolutionizing media workflows, enabling faster content discovery, reducing production costs, and uncovering new revenue streams.
Dan Rayburn's StreamingMediaBlog debunks three CDN myths: large CDNs aren’t directly connected to all ISPs, packet delivery isn’t always reliable, and new fiber infrastructure doesn’t solve network congestion issues. As streaming demand surges, these challenges risk impacting quality, revenue, and…
Brazil's antitrust regulator, Cade, has declared Apple's App Store anti-steering rules illegal, requiring the company to allow developers to link to external websites for in-app purchases. This follows similar rulings in the EU and the US, where Apple has faced…
As WWE transitions key content to Netflix starting January 2025, our latest From the Archives chronicles the history of the WWE Network, from its groundbreaking 2014 launch to its partnerships with Peacock and Netflix. The $5 billion, 10-year deal will…
Bending Spoons is acquiring Brightcove in a $233 million all-cash deal, valuing the company at $4.45 per share and taking it private. This marks Bending Spoons’ entry into the enterprise SaaS market, leveraging Brightcove’s streaming expertise. However, the deal raises…
The Hollywood Reporter explores how TV ratings collide with streaming as Nielsen’s new "panel plus big data" measurement gains approval. Used by Amazon for Thursday Night Football, it boosts reported viewership by 8%, highlighting streaming's growing impact on audience metrics…
