Warner Bros. Discovery (WBD) has introduced AI-powered ad solutions on Max: Shop with Max and Moments. Shop with Max links products from content to advertiser catalogs using QR codes, while Moments delivers contextually relevant, privacy-focused ads based on metadata. These…
Mediaocean has agreed to acquire Innovid for $500 million, merging it with its 2021 acquisition Flashtalking to create a leading independent ad tech company focused on creative, CTV, and ad delivery across multiple channels. The deal, closing in early 2025,…
The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…
Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The OS aims to improve ad efficiency, enhance user experience, and address content conflicts of interest. Backed by Disney, Paramount, and…
Deloitte’s Tech, Media & Telecom 2024 report reveals Hollywood's cautious approach to generative AI due to legal, copyright, and maturity concerns. Studios are exploring AI to address rising costs and unprofitable streaming ventures, focusing on tools for localization, marketing, and…
Comscore has been awarded a U.S. patent for its "Personifying Viewership Data" solution, which uses Big Data and predictive modeling to estimate person-level TV viewership, including co-viewing. This technology, integrated into Comscore's measurement tools, enhances demographic targeting accuracy for marketers…
Amazon Web Services (AWS) has named Julia White, former SAP and Microsoft Azure executive, as its new CMO, succeeding Raejeanne Skillern. The appointment comes amid leadership changes at AWS, which holds a 31% share of the global cloud services market…
The Altman Solon Global Sports Survey highlights a growing trend among younger sports fans: preferring highlights on social media and TV over full games. This shift stems from frustration with the complexity and cost of accessing live sports across multiple…
MLB is targeting 2028 to nationalize local media rights, aiming to end blackouts and unify broadcasting under a single strategy. With at least 15 teams expected to have available rights, the league sees opportunities to partner with major tech or…
Amazon Music Unlimited now includes access to one audiobook per month from Audible’s catalog of over 1 million titles, a move aimed at broadening its appeal and retaining subscribers. This perk is exclusive to Unlimited subscribers in the U.S., U.K.,…
