YouTube and CAA have partnered to develop tools enabling creators to manage their digital likenesses, particularly in AI-generated content. The initiative empowers talent with control over their depictions while addressing ethical concerns in generative AI. This collaboration sets new standards…
Giles Tongue, in an exclusive interview with The Streaming Wars, revealed how Bango and Continente launched a Disney+ promotion in just 12 weeks. Powered by Bango’s Digital Vending Machine®, the deal offers discounted Disney+ access and 30% cashback, highlighting how…
Paul Pastor critiques how media companies are overly focused on short-term gains from long-form content strategies while neglecting the rapidly growing dominance of platforms like YouTube and TikTok. He warns this misstep could alienate younger audiences and miss long-term monetization…
The Streaming Madman returns after an unplanned hiatus caused by injuries, sharing his take on propaganda and its potential impact on streaming platforms. Drawing parallels from anti-drug campaigns of the 80s and 90s to today’s addressable advertising, TSM highlights the…
The Streaming Wars looks at the Omnicom-IPG merger as a strategic move to combat stagnation in the ad industry and compete with digital giants like Alphabet, Meta, and Amazon. By integrating IPG’s Acxiom data assets into Omnicom’s Omni platform, the…
Roku and Comcast’s FreeWheel have expanded their partnership to enable real-time bidding on Roku’s app ecosystem, including The Roku Channel. This integration reduces fragmentation in the CTV marketplace, enhancing advertiser reach and transparency while supporting growing demand for ad-supported streaming.
YouTube is testing a new multiplayer feature for its "Playables" mini-games, starting with titles like Ludo Club and Magic Tiles 3. Available since May, Playables offers over 130 free games spanning various categories, aiming to enhance user engagement.
Netflix has partnered with Duolingo to promote Season 2 of Squid Game, integrating over 40 phrases from the series into Duolingo’s Korean lessons and launching a TikTok filter inspired by the show’s Red Light, Green Light game. The collaboration aims…
BuzzFeed has sold the studio behind the show "Hot Ones" to an affiliate of Soros Fund Management for $82.5 million. The sale is part of BuzzFeed's shift away from content-driven revenue to focus on high-margin, tech-enabled strategies like programmatic advertising…
