Andrew Wamugi highlights how EverPass Media's partnership with Netflix to stream NFL Christmas Day games in commercial venues expands EverPass’s sports portfolio and Netflix's out-of-home distribution strategy. Wamugi notes that this deal strengthens EverPass’s position as a key intermediary in…
Lionsgate has filed an amended Form S-4 with the SEC, advancing its plan to separate its studio operations and Starz into two distinct public companies. The studios business, to be renamed Lionsgate Studios Corp., will operate separately from Starz, which…
The DOJ and 16 state attorneys general are backing Fubo TV in its antitrust lawsuit against Venu Sports, arguing for a temporary injunction blocking Venu’s launch. Fubo claims Venu Sports, backed by Disney, Fox, and Warner Bros Discovery, would harm…
EverPass Media and Netflix have partnered to stream Netflix's two NFL Christmas Day games to commercial establishments, while Netflix retains exclusive residential streaming rights. Businesses need an EverPass subscription to access the games featuring the Chiefs vs. Steelers and Ravens…
Walmart and NBCUniversal are launching shoppable ads during NBC’s Thanksgiving NFL game, featuring QR codes, "text-to-shop" functionality, and Walmart’s "Deals of Desire" campaign. This partnership uses Walmart Connect’s purchase data and NBCU’s platform for precise ad measurement, blending live sports…
Variety examines how FX used its $200 million series Shōgun to cement its position in streaming, earning 18 Emmys and reinforcing its creative value to Disney amid investor pressures. Under John Landgraf's leadership, FX has distinguished itself through bold storytelling…
The Wrap examines how major streamers are faring as direct-to-consumer strategies deliver results. Netflix leads with 282.7 million subscribers and $17.06 ARPU, followed by Disney+ and Warner Bros. Discovery showing strong growth. Paramount+ and Peacock added subscribers but face profitability…
Digiday explores Netflix's use of Roblox as a marketing platform with its "Nextworld" virtual experience. Featuring interactive content from popular shows like Stranger Things, One Piece, and Cobra Kai, "Nextworld" enables fans to engage with Netflix's IP through playable scenes…
Tubi has introduced Scenes, a vertical feed of 60-90 second clips from popular movies and shows. The feature, available on mobile, helps users discover content by swiping through TikTok-style videos, with options to "Like," "Save," or "Watch" full titles.
