Disney CFO Hugh Johnston discussed the impact of Disney+’s strategy to integrate ESPN, live news, and blockbuster films, highlighting its success in reducing churn and boosting engagement. He pointed to recent hits like Inside Out 2 and Deadpool & Wolverine…
Amazon reported a 10% increase in interactive ad engagement during this year’s Black Friday NFL game, which saw a 41% rise in viewership year-over-year. Interactive ads were 11 times more effective than static QR codes, and 40% of advertisers were…
Liberty Media has appointed former Formula One CEO Chase Carey to its board, where he will serve on the executive committee. Carey, who played a pivotal role in Liberty’s acquisition of F1, brings extensive experience from leadership roles at DirecTV,…
Netflix is in talks with Drew Brees and Scott Hanson for its international broadcast of the NFL Christmas Day doubleheader. The $150 million deal includes Chiefs vs. Steelers and Ravens vs. Texans. Brees aims to revive his broadcasting career, while…
Fubo reported a 40% increase in upfront ad revenue for 2024-25, reaching an all-time high. Growth was driven by new advertisers, innovative CTV ad formats, and advanced measurement tools. Strong demand for live sports, combined with incremental reach beyond linear…
Disney+ launched an ESPN hub, offering bundle subscribers access to ESPN+ live sports, original content, and on-demand programming alongside Disney+ and Hulu content. Standalone Disney+ users also gain curated sports and Hulu options. This move strengthens Disney’s unified streaming strategy…
The Hollywood Reporter highlights how NFL Films is evolving as the NFL positions itself to take over Hollywood. With projects like an in-season Hard Knocks, a late-night show hosted by Jason Kelce, and partnerships with Skydance Sports, the studio is…
Andrew Wamugi highlights how EverPass Media's partnership with Netflix to stream NFL Christmas Day games in commercial venues expands EverPass’s sports portfolio and Netflix's out-of-home distribution strategy. Wamugi notes that this deal strengthens EverPass’s position as a key intermediary in…
NBC Sports reported 26.6 million total viewers for its broadcast of the Green Bay Packers' 30-17 win over the Miami Dolphins on Thanksgiving night, spanning NBC, Peacock, Telemundo, Universo, and digital platforms. The broadcast peaked at 31.3 million viewers in…
The DOJ and 16 state attorneys general are backing Fubo TV in its antitrust lawsuit against Venu Sports, arguing for a temporary injunction blocking Venu’s launch. Fubo claims Venu Sports, backed by Disney, Fox, and Warner Bros Discovery, would harm…
