Major League Soccer has begun striking linear TV deals internationally, starting with Australian broadcaster SBS, to air its new Sunday Night Soccer match each week. The move signals the league’s growing realization that Apple TV+ alone isn’t delivering the global…
NFL has partnered with WePlay Studios to launch NFL Offsides, a weekly game show streaming on YouTube starting April 15, 2025. The series brings together NFL players, Legends, and gaming creators to compete in physical challenges and video game showdowns,…
RACER has acquired MAVTV and will rebrand the network to expand its media footprint across cable, FAST, and streaming. The move aims to establish RACER as the most comprehensive motorsports media platform in North America, with more than 300 live…
Playback raised $22 million to build a livestreaming platform focused on creator-led sports content, backed by Seven Seven Six, Khosla Ventures, and NBA Investments. The startup has deals with NBA League Pass and MLB.tv that allow creators to legally stream…
JioHotstar has surpassed 100 million paid subscribers, establishing itself as India’s leading streaming platform. The milestone reflects its scaled strategy, blending aggressive pricing, telecom partnerships, and a diverse content portfolio across sports, entertainment, and cultural events.
Looper Insights found that a majority of U.S. consumers aren’t swayed by sports when choosing streaming services—56% said sports rights don’t impact their decisions, and only 14% are willing to pay for multiple subscriptions just for sports. The data challenges…
PFL has inked a multi-year media rights deal with STARZPLAY to stream all its MMA franchises across the MENA region. The partnership launches April 3 with the 2025 PFL World Tournament and includes free access to PFL MENA content in…
ESPN is in talks to acquire NFL Media in a deal potentially worth $2 billion, aiming to fold key assets like RedZone, NFL Draft coverage, and original programming into its upcoming DTC brand. This move mirrors ESPN’s historic 1987 NFL…
Good Good Golf has raised $45 million in a funding round led by Creator Sports Capital, with participation from Omaha Productions and others, to scale its media and commerce initiatives. The creator-driven golf media company, which boasts over 1.75 million…
Major League Baseball has expanded its DTC streaming availability, with 26 of 30 teams now offering in-market streaming options. New additions include teams broadcast by NBC Sports regional nets and SportsNet LA, with subscription prices ranging from $19.99 to $29.99…
