WWE is launching WWE Evolve, a new in-ring series on Tubi, focused on developing up-and-coming talent, particularly from its ID Program. Premiering March 5, the show serves as a proving ground for wrestlers before they reach NXT, featuring a mix…
The Streaming Video Technology Alliance (SVTA) has launched the Edge Working Group to optimize edge computing for scalable, low-latency live streaming, especially for live sports. The group will define best practices for edge caching, using containerized solutions to improve performance…
MSG Sports posted $357.8 million in Q2 FY2025 revenue, up 9% year-over-year, but faces media rights uncertainty due to an Optimum-MSG Networks carriage dispute. Despite strong ticket sales and sponsorships, adjusted operating income fell 45% to $20 million due to…
Roku, Hello Sunshine, and Rich Eisen Productions are launching Women’s Sports Now, a weekly studio show on The Roku Channel dedicated to women’s sports. Hosted by Renee Montgomery, Sarah Tiana, and Suzy Shuster, the series will feature highlights, analysis, and…
TV Technology explores whether Server-Guided Ad Insertion (SGAI) will become the industry norm for dynamic ad insertion (DAI). SGAI blends Client-Side (CSAI) and Server-Side (SSAI) approaches, reducing server load while maintaining seamless playback. Its compatibility with low-latency streaming and standardization…
MSG Networks is seeking to restructure its debt to avoid bankruptcy, with JPMorgan leading talks and Amazon speculated as a potential investor. The move comes amid an ongoing carriage dispute with Optimum, which has kept the network off-air for many…
Disney has hired former Meta exec Andre Rohe as EVP of product engineering ahead of the launch of its flagship ESPN streaming service this fall. Rohe, who previously held engineering leadership roles at Meta, YouTube, and Google, will report to…
Kirby calls out Apple and MLS for failing to make their $2.5 billion streaming deal a success. The 2024 MLS Cup’s viewership plummeted, with Apple TV+ reportedly drawing just 65,000 viewers. In response, Apple is putting MLS Season Pass on…
Fox has set a new record for Super Bowl ad pricing, selling at least ten commercials for over $8 million each for Super Bowl LIX, highlighting the growing importance of live sports in the streaming era. The network sold most…
Tubi is back in the Super Bowl with a new ad that ditches the shock factor of its viral 2023 "glitch" spot for a more emotional approach. The teaser, made with Mischief @ No Fixed Address, introduces a baby “born”…
