Netflix's 2024 strategy emphasizes subscriber retention, a focus on fewer but higher-quality original productions, and leveraging earned media for visibility. Key tactics include diversifying its library with licensed content, targeting selective investments in live programming, and maintaining "rock-bottom churn rates"…
Executives at PGA Tour say they are getting ready for a new era in sports when leagues will need to exercise significantly more control over the content that’s made from the games, matches and tournaments that every media outlet wants…
Squid Game Season 2, as reported by Variety, set a Netflix record with 68 million views in its first four days, surpassing the 2022 debut of Wednesday (50.1 million views). The Korean drama’s first season also held Netflix’s top-watched title,…
Apple is teasing a special Apple TV+ event on January 4–5, 2025, with cryptic messages and the tagline "See for yourself." Speculation includes free access to the platform, previews of 2025 content, or exclusive announcements.
Netflix’s NFL Christmas Day livestream marked a milestone in its live sports ambitions, with minimal technical issues and praise for stream quality. Strategic collaborations with CBS and ISPs ensured stability, showcasing Netflix’s potential to compete with legacy broadcasters. While some…
Netflix and WhatsApp are collaborating on a global campaign for the return of Squid Game Season 2, premiering on Dec. 26. The campaign, created with GUT agency, includes eye-catching ads like a Times Square display and leverages WhatsApp’s platform to…
Max launched Max Rewind, a year-in-review feature inspired by Spotify Wrapped, offering users personalized recaps of their 2024 streaming habits. However, the feature has drawn criticism for its lack of detailed stats, providing only basic insights into genres and brands.…
Roku has acquired exclusive U.S. streaming rights for X Games Aspen 2025 and a summer event, streaming them on The Roku Channel’s free sports channel. A new X Games FAST channel will feature highlights, interviews, and archival content, aligning with…
Awful Announcing highlights the top sports media stories to watch in 2025. Key developments include direct-to-consumer ESPN, the evolving role of RSNs, and the growing influence of the creator economy, with alt-casts and athlete-driven media gaining prominence.
Paul Pastor critiques how media companies are overly focused on short-term gains from long-form content strategies while neglecting the rapidly growing dominance of platforms like YouTube and TikTok. He warns this misstep could alienate younger audiences and miss long-term monetization…
