Lights Out Sports TV, founded by NFL’s Shawne Merriman, has partnered with CreateAds.tv to offer brands, including small businesses, access to premium TV ad inventory on its platform. The service generates 37 million monthly impressions and is available on Roku,…
At the Busan Asian Contents and Film Market, Asian streamers and producers, led by Tcha Seungjae, a former producer and professor, discussed forming a joint content fund to counter Netflix's dominance.
Moonbug Entertainment has hired Beatriz Miller as senior director of distribution and originals for North America, effective in 2025. Miller, who brings experience from Netflix and NBCUniversal/Telemundo, will focus on expanding Moonbug's North American market presence. Moonbug, part of Candle…
The NFL is in early talks with Skydance Media and Redbird Capital Partners about a potential sale of NFL Media, including NFL Network. Discussions also involve Paramount Global potentially acquiring the NFL’s stake in Skydance Sports, while Paramount’s merger with…
All Elite Wrestling (AEW) has signed a multi-year media rights deal with Warner Bros. Discovery, reportedly valued at over $150 million annually. AEW's shows, "Dynamite" and "Collision," will continue airing on TBS and TNT while streaming live on Max starting…
Dude Perfect has appointed Andrew Yaffe, a former senior NBA executive, as its new CEO to lead the company's next phase of growth. This move follows a $100 million investment from Highmount Capital, aiming to expand Dude Perfect beyond traditional…
Hasbro Entertainment has launched a new unscripted television division led by Zach Edwin, previously of the Intellectual Property Corporation. The division has multiple projects in development, including game show adaptations of "Trivial Pursuit" and "Scrabble" set to premiere on the…
Madhive has partnered with Samba TV for ACR-based audience targeting, enhancing its CTV advertising platform by enabling clients to target audiences based on TV viewing behaviors. Samba TV tracks 38 million U.S. TV devices, providing Madhive with over 1,000 audience…
Charles Barkley is launching Round Mound Media, a new production company in partnership with EverWonder Studio, backed by Jeff Zucker’s RedBird IMI. The venture will produce scripted, documentary, and live content, with TNT Sports holding a first-look deal. Ten projects…
Paramount Global has ended its audience measurement contract with Nielsen due to disagreements over price increases, which Paramount considers unreasonable given the industry's shift toward digital and multi-platform viewing. To maintain ad tracking, Paramount plans to use alternatives like VideoAmp…
