United Football League signed a global media rights deal with DAZN for the 2025 season, expanding its reach to over 200 international markets. The deal excludes the U.S., China, and select countries but makes all games available for free on…
Google is rolling out Immersive Ads within Roblox through a new partnership with Ad Manager, allowing brands to deliver native display and video ads in the game environment. These ads offer in-game rewards and have already seen strong engagement, with…
The NFL will air all three of its 2025 Christmas Day games on streaming platforms, with two games on Netflix and one on Amazon Prime Video. Netflix continues its three-year Christmas Day partnership, while Amazon’s game falls under its existing…
ESPN has opted out of its final three years of its MLB media-rights deal but is maintaining full production efforts through the current contract. While ESPN remains open to a new rights agreement, MLB is already exploring replacements for the…
Playback raised $22 million to build a livestreaming platform focused on creator-led sports content, backed by Seven Seven Six, Khosla Ventures, and NBA Investments. The startup has deals with NBA League Pass and MLB.tv that allow creators to legally stream…
PFL has inked a multi-year media rights deal with STARZPLAY to stream all its MMA franchises across the MENA region. The partnership launches April 3 with the 2025 PFL World Tournament and includes free access to PFL MENA content in…
Good Good Golf has raised $45 million in a funding round led by Creator Sports Capital, with participation from Omaha Productions and others, to scale its media and commerce initiatives. The creator-driven golf media company, which boasts over 1.75 million…
Cineverse has partnered with The Trade Desk to integrate its C360 ad tech platform with OpenPath, enabling The Trade Desk’s clients to access Cineverse’s streaming inventory. This collab aims to provide brand marketers with a more transparent and efficient way…
LIV Golf has signed a global media deal with DAZN, making its events available for free in over 200 markets. The agreement includes exclusive broadcast rights in key countries like Canada, Germany, and Japan, alongside the launch of LIV Golf+,…
TAG Video Systems and Harmonic are teaming up to showcase cloud-optimized video monitoring at NAB 2025. Their demonstration will highlight the integration of TAG’s Realtime Media Platform with Harmonic’s VOS360 Media SaaS, offering broadcasters real-time visibility, improved stream quality assurance,…
