Omnicom Group is in advanced talks to acquire rival Interpublic Group in an all-stock deal valued between $13 billion and $14 billion, potentially reshaping the advertising industry. The merger would bolster Omnicom's position among top holding companies while addressing challenges…
Amazon reported a 10% increase in interactive ad engagement during this year’s Black Friday NFL game, which saw a 41% rise in viewership year-over-year. Interactive ads were 11 times more effective than static QR codes, and 40% of advertisers were…
FCC Commissioner Brendan Carr, Trump’s pick for FCC chair, pledged support for local TV stations over national networks, emphasizing their “public interest” obligations. He proposed revisiting ownership caps and redefining the public interest standard to encourage local journalism investment, while…
Liberty Media has appointed former Formula One CEO Chase Carey to its board, where he will serve on the executive committee. Carey, who played a pivotal role in Liberty’s acquisition of F1, brings extensive experience from leadership roles at DirecTV,…
Amazon’s Cross, starring Aldis Hodge, hit 40 million viewers in its first 20 days, becoming Prime Video’s third-biggest series launch of 2024. Over half of its audience came from outside the U.S., with notable performance in Germany, the U.K., Brazil,…
Netflix is in talks with Drew Brees and Scott Hanson for its international broadcast of the NFL Christmas Day doubleheader. The $150 million deal includes Chiefs vs. Steelers and Ravens vs. Texans. Brees aims to revive his broadcasting career, while…
Apple successfully appealed a Brazilian antitrust regulator’s ruling that required enabling sideloading on iOS within 20 days. A federal judge deemed the regulator Cade's decision "disproportionate and unnecessary," citing the global implications and technical complexity of the proposed changes.
Our latest From the Archives explores the rise and fall of Edgio, originally founded as Limelight Networks in 2001. The company became a trailblazer in adaptive streaming and edge computing, powering events like the Olympics and the rise of OTT.…
Fubo reported a 40% increase in upfront ad revenue for 2024-25, reaching an all-time high. Growth was driven by new advertisers, innovative CTV ad formats, and advanced measurement tools. Strong demand for live sports, combined with incremental reach beyond linear…
Thinking Media has partnered with Bitmovin to transform STIRR into an AI-native streaming service. The collaboration incorporates AI-generated feeds, Server-Guided Ad Insertion (SGAI), and Multiview features, enhancing playback quality and personalized user experiences. Bitmovin’s technology, combined with Bunny CDN, supports…
