Google is rolling out Immersive Ads within Roblox through a new partnership with Ad Manager, allowing brands to deliver native display and video ads in the game environment. These ads offer in-game rewards and have already seen strong engagement, with…
The NFL will air all three of its 2025 Christmas Day games on streaming platforms, with two games on Netflix and one on Amazon Prime Video. Netflix continues its three-year Christmas Day partnership, while Amazon’s game falls under its existing…
NESN saw massive gains to start the 2025 MLB season, with Opening Day cross-platform viewership more than doubling and NESN 360 live-streaming up 204% year over year. A mix of pricing changes, added ticket perks, and the launch of a…
ESPN has opted out of its final three years of its MLB media-rights deal but is maintaining full production efforts through the current contract. While ESPN remains open to a new rights agreement, MLB is already exploring replacements for the…
QVC is laying off 900 employees, about 5% of its global workforce, as part of a shift from legacy TV retail to live social shopping and streaming commerce. The company is consolidating HSN’s operations into its West Chester, PA HQ…
YouTube has demonetized Screen Culture and KH Studio, two of the biggest channels producing AI-generated “concept trailers,” after a Deadline report exposed their use of copyrighted materials and misleading content. The move highlights growing concerns about AI’s role in entertainment,…
Major League Soccer has begun striking linear TV deals internationally, starting with Australian broadcaster SBS, to air its new Sunday Night Soccer match each week. The move signals the league’s growing realization that Apple TV+ alone isn’t delivering the global…
NFL has partnered with WePlay Studios to launch NFL Offsides, a weekly game show streaming on YouTube starting April 15, 2025. The series brings together NFL players, Legends, and gaming creators to compete in physical challenges and video game showdowns,…
RACER has acquired MAVTV and will rebrand the network to expand its media footprint across cable, FAST, and streaming. The move aims to establish RACER as the most comprehensive motorsports media platform in North America, with more than 300 live…
Playback raised $22 million to build a livestreaming platform focused on creator-led sports content, backed by Seven Seven Six, Khosla Ventures, and NBA Investments. The startup has deals with NBA League Pass and MLB.tv that allow creators to legally stream…
