Disney’s CEO succession process will consider both internal and external candidates, potentially including a dual-CEO model with leaders like Josh D’Amaro and Dana Walden combining operational and creative expertise. The final decision, overseen by board member James Gorman, is expected…
Niara Simon-Hollis has been promoted to Head of Marketing at Tastemade, where she will oversee brand strategy to boost streaming growth, memberships, and engagement. She has led Tastemade’s global streaming expansion, achieving 40% growth and launching the brand’s first campaign,…
Adweek examines Disney Advertising's new strategy to attract midmarket brands with budgets ranging from $30 million to $300 million. By implementing regional teams and expanding programmatic capabilities, Disney is offering these advertisers access to premium ad inventory and advanced measurement…
TCL has partnered with Magnite to enhance its ad-supported streaming via Magnite's SpringServe ad server, improving ad inventory value on TCL Channel. Magnite's platform will support TCL in delivering custom ad units and provide insights to advertisers.
Pluto TV has updated its VOD interface with features like personalized recommendations and trending content, enhancing engagement amid rising streaming demand. The update, available on Apple tvOS and Android TV, will expand to Amazon Fire TV. VOD viewership has grown,…
"Terrifier 3" has grossed over $78 million globally, driving a 53% increase in Cineverse’s C360 Audience Network ad requests. The platform leveraged the film’s success to reach targeted horror fans, including a strong Hispanic audience, across multiple streaming channels, marking…
Adeia has sued Disney, including Hulu and ESPN, for allegedly infringing on six streaming technology patents related to episode tracking, cloud storage, and keyframe synchronization. The lawsuit, filed in Delaware, seeks damages and an injunction, as Adeia defends its intellectual…
Dish Network creditors have rejected a bond exchange offer required for Dish’s planned merger with DirecTV, creating uncertainty about the deal. The creditors objected to a $1.5 billion minimum loss on the bonds, calling for an additional $300 million reduction.…
iSpot has appointed former DocuSign exec Nipun Dureja as CTO, unifying core teams to boost measurement accuracy and reliability. This hire strengthens iSpot’s competitive position against Nielsen, as it gains industry certifications and seeks to provide consistent cross-platform metrics amid…
AMC Networks added 200,000 streaming subscribers in Q3 2024, reaching 11.8 million, while streaming revenue grew by 7% to $152 million. However, U.S. advertising revenue declined by 10%, offset slightly by international growth. The company is prioritizing digital-first advertising strategies…
