MediaRadar reports that Disney, Comcast, Lionsgate, and Warner Bros. Discovery collectively spent less than $3.3 million on advertising on Elon Musk’s X from January to September 2024, a dramatic 98% decline from the $170 million spent during the same period…
YouTube has launched a gifting feature for vertical livestreams, mirroring TikTok's LIVE Gifts, to boost creator monetization. To encourage adoption, Google is offering a 50% bonus on gifts for three months. The move aims to compete in the growing livestream…
On Fast Company’s Most Innovative Companies podcast, Dude Perfect CEO Andrew Yaffe explained the brand’s growth from a YouTube trick-shot channel with 60 million followers into a global media business. Backed by a $100 million investment from Highmount Capital, the…
Amazon Prime Video appears to be working on adding a multiview feature, based on new Prime Video app code analyzed by Android Authority. This feature, allowing users to watch multiple live streams simultaneously, would enhance its live sports streaming experience…
Kirby has released a new rap, "The Streaming Wars A.B. (After the Bubble)," blending clever commentary on the streaming industry's current challenges with his signature lyrical style. Kirby’s work celebrates the unsung heroes of the streaming world and provides a…
Reliance Industries and Disney have merged their media assets, including Star India, Viacom18, JioCinema, and Hotstar, in an $8.5 billion deal, creating one of India’s largest entertainment entities. The joint venture combines over 100 TV channels, 30,000 annual hours of…
Nielsen CEO Karthik Rao addressed the firm’s contract dispute with Paramount Global, rejecting claims of "substantial price increases" and asserting that Paramount is seeking an unsustainable 50% price cut. Rao highlighted Nielsen’s investments in upgrading its measurement tools and emphasized…
Cineverse reported a Q2 2024 net loss of $1.2 million on $12.7 million revenue, ahead of the record-breaking success of Terrifier 3, which grossed $82 million globally and became the highest-grossing non-rated film. The film is expected to drive $20+…
DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…
Skip unpacks Disney’s Q4 2024 results, highlighting substantial gains in streaming profitability, with Disney+ subscriptions reaching 122.7 million in core markets and an impressive 60% of new subscribers opting for ad-supported tiers. Disney’s studios achieved a record-breaking $4 billion in…
