NASCAR expects its move to Prime Video in 2025 to match cable viewership, projecting at least 2 million viewers per race. This marks the first time premier NASCAR events will be exclusively streamed, with five races airing on Prime as…
Apple TV+ is testing its HBO-inspired content strategy as Severance season 2 reaches its finale. Rather than increasing content volume, Apple is betting that a steady stream of prestige shows will retain subscribers, similar to HBO’s traditional approach. Following Severance,…
New research from Bango shows that the Subscription Wars have ended, with 68% of U.S. subscribers now getting at least one service through a bundle rather than a direct subscription. DTC models are shrinking, with only 16% of streaming subscribers…
Skip argues that Sonos made the right call by canceling its planned streaming box, codenamed Pinewood, which had no real place in the crowded streaming hardware market. The $400 device was rumored to feature an ad-driven operating system, making it…
SiriusXM is laying off 160 employees, about 3% of its workforce, as it refocuses on digital streaming and in-car technology amid growing competition from on-demand audio platforms. The company has struggled with slowing revenue growth, a declining self-pay subscriber base,…
Wonder has acquired Tastemade for approximately $90 million, gaining its content studio, production capabilities, and advertising business. The deal strengthens Wonder’s vision of building an AI-driven “mealtime super app” that integrates content, commerce, and food delivery. With Tastemade’s large digital…
TKO is already shopping media rights for its newly announced boxing league in partnership with Saudi Arabia, despite the promotion still being in its early stages. Dana White, who is expected to lead the league, confirmed the search for a…
Mike Verdu, former head of Netflix’s gaming division, has fully exited the company after briefly leading its generative AI gaming initiative. Verdu, who joined Netflix in 2021, played a key role in expanding its gaming strategy, including multiple studio acquisitions…
Spotify has officially renewed its partnership with Bill Simmons and The Ringer, dispelling speculation that Simmons might leave the platform. Simmons originally signed a $250 million deal with Spotify in 2020, and the renewed collaboration will now focus on expanding…
The Streaming Madman takes aim at Ryan Reynolds' MNTN, questioning the legitimacy of its advertising claims and business practices as it prepares to go public. He argues that MNTN’s core strategy relies on misleading audience retargeting tactics and low-value ad…
