Mergers & Acquisitions

Net Negative

The Streaming Madman
The Streaming Madman critiques the recent wave of cable network devaluations and corporate spinoffs, framing them as desperate attempts by media conglomerates to offload failing assets. Paramount, Warner Bros. Discovery, and now Comcast have written down or restructured billions in…

Viant Acquires CTV Data Business IRIS.TV

Video Week
Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to expand IRIS.TV's CTV content identification service, IRIS_ID, to more publishers, enhancing standardized content classification, contextual targeting, and brand safety for…