New research from Bango shows that the Subscription Wars have ended, with 68% of U.S. subscribers now getting at least one service through a bundle rather than a direct subscription. DTC models are shrinking, with only 16% of streaming subscribers…
Parks Associates' latest study confirms live sports as a key driver for streaming growth, with 33% of U.S. internet households subscribing to D2C sports services. Kirby explores how Disney+ and Netflix are expanding into live sports, while FAST platforms like…
Skip argues that Sonos made the right call by canceling its planned streaming box, codenamed Pinewood, which had no real place in the crowded streaming hardware market. The $400 device was rumored to feature an ad-driven operating system, making it…
The Streaming Madman takes aim at Ryan Reynolds' MNTN, questioning the legitimacy of its advertising claims and business practices as it prepares to go public. He argues that MNTN’s core strategy relies on misleading audience retargeting tactics and low-value ad…
FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…
Skip breaks down Warner Bros. Discovery’s loss of NBA media rights and CEO David Zaslav’s attempt to spin it as a strategic win. While Zaslav has successfully cut costs and improved WBD’s financial standing, the company underestimated NBCUniversal’s aggressive bid…
TikTok could reach $32.4 billion in global advertising revenue by 2025, capturing an 11% share of the social media ad market if it avoids a U.S. ban, according to WARC. The platform’s ad revenue is projected to grow 24.5% year-over-year…
Philo is introducing a $4 monthly surcharge for subscribers who pay through Apple’s in-app billing, raising their total cost from $28 to $32 starting March 4, 2025. This move reflects a broader industry pushback against Apple’s commission fees, which take…
YouTube is redesigning its TV app to better integrate paid content, positioning itself as a direct competitor to Netflix and other premium streamers. The update will prominently feature Primetime Channels on the homepage, allowing users to subscribe to services like…
For the first time, streaming revenue in Europe has overtaken public service broadcasting (PSB), hitting €38.4 billion ($40.3 billion) by 2029, while PSB revenue stagnates at €27.9 billion ($29.3 billion). With Netflix, Disney+, and Amazon driving growth through price hikes…
