Studios like Disney and Universal have revived the 90-day theatrical window in 2024, aiming to boost perceived value, but the strategy is failing for most films. Delaying streaming releases doesn't generate demand unless the movie is already a cultural hit—something…
Accedo's Nikki Perugini emphasizes the importance of generational understanding in OTT product design, with a focus on Gen Z’s unique digital behaviors and expectations. As mobile-first digital natives, Gen Z demands intuitive, hyper-personalized, and visually engaging user experiences that reflect…
The Hollywood Reporter covers the kickoff of the 2025 Upfronts in New York, where major media companies like NBCUniversal, Disney, and Warner Bros. Discovery are pitching advertisers in a volatile economic environment. With uncertainty around tariffs, inflation, and shifting market…
The Hollywood Reporter analyzes how top YouTube creators like Dhar Mann, Alan Chikin Chow, and Dude Perfect are building full-fledged studios that mirror traditional Hollywood production, complete with soundstages, professional crews, and scripted content. These creator-run businesses are reshaping the…
Mid-tier streaming services are rapidly losing relevance as consumers streamline their subscriptions, prioritizing platforms that deliver daily value and habit-forming engagement. According to TiVo and Bango data, viewers are spending less, using fewer services, and canceling not due to price,…
Apple was referred to federal prosecutors for potential criminal contempt after a judge ruled it violated a 2021 court order and continued its anticompetitive App Store practices. The decision undercuts the justification for Apple’s 30% platform tax and could destabilize…
Skip argues shoppable TV is solving the wrong problem, focusing on selling products viewers don’t want to buy via their TVs. He highlights that while the tech is solid, its potential lies in driving engagement, loyalty, and participation — not…
TikTok Live overtook Twitch to become the second most-watched livestreaming platform globally in Q1 2025, according to Streams Charts. The platform generated over 8 billion hours of watch time, accounting for 27% of total livestreaming hours, and showed the strongest…
Legacy media companies are facing high churn not due to a flaw, but because they trained audiences to engage in transactional viewing behavior—binge and cancel. While they rely on big content drops, platforms like YouTube, TikTok, and Netflix succeed by…
Kirby argues that Canela Media’s launch of Club Canela—a rewards-based engagement program—is more than a clever product tweak; it’s a wake-up call for the entire streaming industry. As platforms struggle with churn and diminishing viewer loyalty, Club Canela showcases a…
