TV Technology explores whether Server-Guided Ad Insertion (SGAI) will become the industry norm for dynamic ad insertion (DAI). SGAI blends Client-Side (CSAI) and Server-Side (SSAI) approaches, reducing server load while maintaining seamless playback. Its compatibility with low-latency streaming and standardization…
Amagi’s 14th Global FAST Report highlights the shift toward unified content distribution as FAST, SVOD, and pay TV services converge. A survey of 500 U.S. households found 65% feel overwhelmed by fragmented streaming, while 75% prefer a mix of free,…
The streaming bonus, a key win from Hollywood’s 2023 labor strikes, has begun paying out to WGA, SAG-AFTRA, and DGA members for qualifying projects. While guilds report that payments are being processed on time, the total financial impact remains unclear,…
From the Archives revisits AOL and Warner Bros. attempt to revolutionize streaming in 2006 with In2TV, the first large-scale ad-supported streaming service. Offering a vast catalog of classic TV shows, it introduced on-demand viewing, interactive features, and a digital licensing…
Kirby calls out Apple and MLS for failing to make their $2.5 billion streaming deal a success. The 2024 MLS Cup’s viewership plummeted, with Apple TV+ reportedly drawing just 65,000 viewers. In response, Apple is putting MLS Season Pass on…
The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting…
The 97th Academy Awards face challenges as the movie industry grapples with declining box office revenue, lower audience engagement, and a lack of major blockbuster nominees. With no billion-dollar hits like Barbenheimer, this year’s Best Picture lineup has underwhelmed commercially,…
Kirby unpacks Hub's latest Video Redefined report, which highlights Gen Z's growing preference for short-form, mobile-first content on platforms like TikTok and YouTube over traditional TV and movies. The report emphasizes that younger audiences value convenience, authenticity, and instant engagement,…
The Roku Channel has made notable strides, achieving 2% of TV viewing time according to Nielsen's Gauge report—outpacing Max, Paramount+, Peacock, and Tubi. Head of Content David Eilenberg emphasizes Roku’s strategy of avoiding massive spending wars, instead focusing on specific…
From the Archives chronicles Brightcove’s two-decade evolution as a trailblazer in cloud video technology, driving innovation and shaping the online video industry. Founded in 2004, Brightcove introduced groundbreaking products like Video Cloud, forged key media partnerships, and executed strategic acquisitions…
