At CES 2025, Sony highlighted its focus on anime as a key growth strategy, leveraging its assets like Crunchyroll, which has grown to 15 million subscribers, and Aniplex. Upcoming projects include Demon Slayer: Infinity Castle and a Ghost of Tsushima…
NBC Sports and Peacock set viewership records in 2024, with over 400 billion minutes watched across major events like the Paris Olympics, NFL playoffs, and the Kentucky Derby. Key highlights include a record 30.4 million primetime viewers for the Olympics,…
Netflix's 2024 strategy emphasizes subscriber retention, a focus on fewer but higher-quality original productions, and leveraging earned media for visibility. Key tactics include diversifying its library with licensed content, targeting selective investments in live programming, and maintaining "rock-bottom churn rates"…
Reviews.org’s 2024 survey found that American spending on streaming services dropped 23%, averaging $42.38 per month compared to $55.04 in 2023. The decline is driven by "streaming fatigue," experienced by 27.8% of respondents, and rising cable/satellite costs, which increased 11%…
Netflix’s NFL Christmas debut drew 24.2 million U.S. viewers, surpassing Peacock and Amazon’s streaming records but falling short of legacy broadcasters like CBS and Fox, which averaged 29 million viewers last year. Despite the gap, Netflix’s global reach and innovative…
Tony Vinciquerra, in an interview with the LA Times, reflected on his tenure as CEO of Sony Pictures Entertainment ahead of his January 2 departure. He discussed revitalizing franchises like Spider-Man and Jumanji, leveraging PlayStation IP, and expanding into anime…
Ryan Faughnder chronicles Hollywood's 2024 struggles, highlighting key challenges such as L.A.'s faltering production economy, Warner Bros. Discovery's loss of NBA rights, and the decline of the cable bundle. California's inability to compete with global tax incentives has exacerbated production…
Netflix’s NFL Christmas games are a major test of its live sports strategy, putting its streaming tech and reputation on the line. With past glitches still fresh in viewers’ minds, Netflix needs to nail this broadcast to win over fans,…
Drew Lerner highlights why owning sports media rights, as seen with ESPN and Fox, is far superior to renting. ESPN retains top-tier College Football Playoff games while sublicensing less desirable matchups to TNT at a premium, and Fox dominates Big…
Skip highlights the rise of contextual advertising, which aligns ads with content viewers are actively watching for seamless relevance. By focusing on context rather than personal data, this strategy addresses privacy concerns, adapts to the decline of third-party cookies, and…
