The Streaming Wars riffs on Netflix's decision to exit interactive content, delisting most choose-your-own-adventure titles while keeping only a few. This shift aligns with Netflix’s strategic pivot toward gaming and generative AI, underscored by Mike Verdu’s promotion to VP of…
The Streaming Wars report on the rising use of unlicensed streaming devices like Superbox and Prime Stream, which appeal to consumers frustrated by subscription costs and fragmented content. These devices highlight a critical challenge for the media industry, as they…
Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways to bypass platform fees. This tension signals a potential shift in the industry as content providers strive to regain control…
Comcast announced it is considering spinning off its cable TV channels into a new company, a move that led to a 4% jump in its stock on an otherwise down market day. The proposal, still in early stages, aims to…
Jack highlights how self-service and automation are revolutionizing digital ad inventory buying, with tools that enable brands to manage campaigns and target audiences directly. This shift not only improves efficiency and transparency but also allows smaller brands to compete with…
Hollywood's leadership remains dominated by aging executives like Tom Rothman and Bob Iger, sparking frustration among younger professionals who see limited opportunities for advancement. Economic pressures, layoffs, and a lack of clear career paths are driving many mid-level executives to…
Front Office Sports discusses how sports media is grappling with attracting younger fans, even as TV ratings and media rights soar. ESPN chairman Jimmy Pitaro highlights the challenge, pointing out distractions like Netflix and TikTok. Amazon’s Thursday Night Football has…
ADWEEK’s Brandweek conference addressed streaming fragmentation, with Parks Associates revealing that 57% of households feel overwhelmed by the multitude of options, and the average home subscribes to 5.5 services. Nearly 47% have canceled a service in the past year, driven…
The Streaming Madman critiques the ineffective and antiquated strategies in political advertising, likening the approach to outdated consumer marketing tactics that fail to resonate with an increasingly engaged electorate.
Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…
