Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…
Ampere Analysis reports that American households with children are 28% less likely to cancel SVOD subscriptions compared to 36% of childless households. Services like Paramount Plus, Disney Plus, and Max benefit from offering kid-friendly content, which helps retain subscribers. However,…
A new Hub Entertainment Research survey shows 46% of viewers now choose a top SVOD service (Netflix, Prime Video, Disney+, Hulu, Max) as their first stop for TV, overtaking live TV (38%). This shift is stark compared to 2018, when…
MX8 Labs study reveals that Tubi is the leading FAST service, watched by 25% of surveyed viewers, with The Roku Channel (23%) and Pluto TV (18%) trailing behind. Tubi is particularly popular among Black viewers (45%) and Samsung smartphone users…
While Netflix is often declared the winner of the streaming wars, YouTube dominates U.S. streaming time on both TVs and smartphones, according to Nielsen. However, YouTube’s ad-driven, user-generated content model differs from subscription-based services like Netflix. As the focus shifts…
Jack explores how multiview streaming is transforming the way fans watch live sports, allowing them to view multiple games or angles on a single screen. Originally popularized in France, the technology has gained traction in the U.S. with platforms like…
The Roku and National Research Group (NRG) survey reveals that streaming and theater viewing can coexist, with 61% of streaming viewers preferring to watch new releases in theaters if released simultaneously on streaming. Top reasons for choosing theaters include the…
In his latest column, Jack Wagner explores the transformative impact of self-service ad buying on the global digital advertising landscape. These platforms have democratized ad access, allowing businesses of all sizes to control and optimize campaigns directly, without intermediaries. While…
Nielsen reports that Hispanic audiences are driving substantial growth in U.S. sports viewership. In 2023, Hispanic viewers accounted for 53% of the Copa América audience, down from 73% in 2016, indicating the tournament's broader appeal. Hispanic viewership of the Super…
Antenna reports that nearly a third of SVOD customers now use specialized services like AMC+ and Crunchyroll, with Amazon Prime Video Channels driving 58% of these sign-ups. Of 30.8 million Prime Video users, 56% have subscribed to a specialty SVOD.…
