MoffettNathanson's report suggests streaming may finally be profitable for companies large enough to achieve scale. Netflix, with 290 million subscribers, has reached profitability, with ad-supported tiers expected to drive further growth. Disney's streaming services, with 186 million combined subscribers (excluding…
Lionsgate has partnered with AI firm Runway, becoming the first major Hollywood studio to use AI in production. The deal will utilize AI for pre-production tasks like storyboarding, offering potential cost savings but sparking concerns over job displacement. With over…
Netflix's forthcoming “Kids Playlists” function as linear channels under a different name, offering a curated, passive viewing experience. This move echoes what industry experts, like Kirby Grines, predicted: streaming platforms will shift toward linear-style content to encourage discovery. Launching on…
Jack explores how streaming platforms are navigating the balance between Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) to optimize revenue growth. As the lines between SVOD and AVOD blur, innovation in ad delivery and content models…
The Pew Research Center survey reveals that 58% of Americans prefer getting news on digital devices, compared to 32% who favor TV. While digital remains the dominant news source, there has been a slight uptick in TV news consumption, with…
Global streaming media device (SMD) shipments are projected to decline from 64.4 million units in 2023 to 52.3 million units by 2028, with a compound annual growth rate (CAGR) of -4.1%, as mature markets experience slowing demand. Rising opportunities in…
A new study by Digital i reveals that Netflix’s ad-free subscribers watch 40% more content daily than ad-supported users, consuming 34 additional minutes on average. Despite paying significantly more, ad-free users stream more Netflix, which remains dominant in the U.S.,…
Digiday reports that lower fill rates for FAST channels stem from a supply-demand imbalance in the streaming ad market. Advertiser demand is growing, but streaming ad inventory—boosted by ad-supported tiers from Disney+, Netflix, and Amazon Prime Video—has outpaced it. Amazon…
In Part 2 of our two-part series, we explore how media companies can navigate the crowded streaming landscape by deciding where to distribute their content. Licensing content to platforms like Netflix provides immediate revenue and global reach but may diminish…
A recent report by Antenna shows that Specialty SVODs, which cater to niche audiences, are growing rapidly despite market saturation. These services, often focused on specific genres or interests, have outpaced the growth of premium platforms, driven by cord-cutting and…
