Viant Technology has acquired IRIS.TV to strengthen its position in the CTV advertising ecosystem. This acquisition will allow Viant to expand IRIS.TV's CTV content identification service, IRIS_ID, to more publishers, enhancing standardized content classification, contextual targeting, and brand safety for…
Parks Associates’ latest data shows Prime Video holding the top spot in the U.S. SVOD market for the third year in a row, ahead of Netflix and Disney+. With 88% of U.S. households using a streaming service and 42% opting…
Netflix has reached 70 million monthly users on its ad-supported tier, driven by affordable pricing and premium feature additions. Over half of new sign-ups in ad-enabled regions choose the ad tier, and Netflix expects ad revenue to surpass $3 billion…
Disney’s CEO succession process will consider both internal and external candidates, potentially including a dual-CEO model with leaders like Josh D’Amaro and Dana Walden combining operational and creative expertise. The final decision, overseen by board member James Gorman, is expected…
Niara Simon-Hollis has been promoted to Head of Marketing at Tastemade, where she will oversee brand strategy to boost streaming growth, memberships, and engagement. She has led Tastemade’s global streaming expansion, achieving 40% growth and launching the brand’s first campaign,…
Adweek examines Disney Advertising's new strategy to attract midmarket brands with budgets ranging from $30 million to $300 million. By implementing regional teams and expanding programmatic capabilities, Disney is offering these advertisers access to premium ad inventory and advanced measurement…
Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…
Adeia has sued Disney, including Hulu and ESPN, for allegedly infringing on six streaming technology patents related to episode tracking, cloud storage, and keyframe synchronization. The lawsuit, filed in Delaware, seeks damages and an injunction, as Adeia defends its intellectual…
The Myers Report, surveying 3,500 ad leaders, forecasts strong 2025 growth for CTV, streaming, and OTT (24% significant, 51% moderate growth). First-party data (21% significant, 43% moderate), retail media (23% significant), diverse-owned media (16% significant), and programmatic ads (15% significant)…
iSpot has appointed former DocuSign exec Nipun Dureja as CTO, unifying core teams to boost measurement accuracy and reliability. This hire strengthens iSpot’s competitive position against Nielsen, as it gains industry certifications and seeks to provide consistent cross-platform metrics amid…
