Nielsen will begin reporting Disney Plus, ESPN Plus, and Hulu as a single entity called "Disney Streaming" in its "The Gauge" reports starting January 2025. This change reflects Disney’s content integration efforts and aims to better measure its total TV…
The Media Ratings Council (MRC) has accredited Nielsen's Big Data & Panel National TV measurement product, marking the first approval of a hybrid panel-big data methodology. This solution integrates Nielsen’s traditional panel data with insights from 75 million streaming devices,…
December 2024 set new streaming records, with Netflix adding 19 million subscribers in Q4, surpassing 300 million globally. Streaming captured 43.4% of total TV watch time, driven by exclusive content and live events. Platforms like YouTube, Prime Video, and Max…
Plex has unveiled major updates aimed at enhancing content discovery, community interaction, and streaming functionality in 2025. Key additions include user reviews, public user profiles, and a redesigned interface preview for Apple TV, focused on streamlining navigation and customization. Advanced…
TikTok generated $8 billion in U.S. ad revenue in 2024 and $63.3 billion globally, nearly doubling YouTube’s $33.3 billion. Omdia’s María Rua Aguete revealed TikTok’s dominance alongside YouTube among U.S. users aged 18-35, with 92% of TikTok users also engaging…
Parrot Analytics has revealed estimated revenue figures for Apple TV+’s biggest hits, providing rare insights into the financial impact of specific shows. According to its Content Valuation methodology, Ted Lasso generated $609.4 million between Q3 2020 and Q3 2024, while…
Netflix positions its ad-supported business as a central pillar of its growth strategy, projecting significant expansion in streaming ad revenue. While estimates for 2025 vary—ranging from $3.2 billion to $4.24 billion—Netflix’s ad-supported memberships are growing rapidly, accounting for 50% of…
The Streaming Madman warns that an impending investigation into adtech fraud could reveal significant issues in the digital advertising industry, including billions in wasted spending on invalid traffic and fraudulent practices by "verification" companies. The article criticizes the extortion-like business…
Futuresource Consulting reports 2024 streaming revenue growth of 16% in Spain, 14% in Italy, and 12% in Poland, driven by local content investment and ad-supported tiers from platforms like Netflix and Disney+. Growth is expected to slow to 3% annually…
TheWrap reports that the streaming industry in 2024 increasingly resembled traditional TV, with bundling, ad-supported tiers, and weekly episode releases becoming more common. Procedural content is resurging, driving revenue disproportionate to its catalog share. Paramount+ leads in monetizing procedurals, while…
