Apple TV+ is reportedly planning to license older films from major Hollywood studios to boost its viewership, which is currently less than 1% according to Nielsen. Despite having acclaimed original content, the platform lags behind competitors. This move could help…
Peter Naylor, a veteran in media-industry ad-sales, is leaving Netflix after joining in 2022 to help launch its advertising business. His departure, following that of Jeremi Gorman, highlights the challenges Netflix faces in scaling its ad-supported tier. Despite advancements in…
Warner Bros. Discovery (WBD) is reportedly considering a strategy to allocate the bulk of its $39 billion debt to its linear networks, allowing its streaming and studio businesses to operate with minimal financial burden. This move, reminiscent of Tribune Company's…
Lightshed Partners addresses the question of who owns connected TV streaming traffic, examining whether the app/platform or the programmer should get viewership credit. It contrasts how viewership is credited for shows streamed through apps like Tubi and Pluto on third-party…
The Streaming Wars, a new platform for media and entertainment professionals founded by Kirby Grines, has launched its website, centralizing curated news, insights, and analysis. Initially conceptualized as an internal tool by Grines during his tenure at Float Left and…
Lightshed's Rich Greenfield explores the challenges facing Paramount's Pluto TV, which is struggling compared to rivals Tubi and The Roku Channel, according to Nielsen data. Tubi's success is attributed to its advanced algorithm for content recommendation, contrasting with Pluto's linear…
Nielsen’s The Gauge report reveals that streaming accounted for a record 40.3% of total TV usage in the US in June. This increase was driven by a 16% rise in viewership among 2 to 11-year-olds, marking the highest share for…
Warner Bros Discovery (WBD) has laid off around 1,000 workers, primarily in its financial divisions and production roles related to its streaming service Max. The layoffs are part of ongoing workforce reductions since the merger of WarnerMedia and Discovery Communications…
Tubi, the free, ad-supported streaming service, captured 1.8% of monthly television viewing across streaming platforms in May, tying with Disney+ and surpassing Max, Paramount+, and Peacock. Despite this success, Tubi CMO Nicole Parlapiano states that Tubi does not consider itself…
PricewaterhouseCoopers' Global Entertainment & Media Outlook 2024-2028 projects that by 2028, advertising will make up nearly 28% of streaming revenue, up from 20% in 2023. The entertainment and media industry is forecasted to reach $3.4 trillion, with global OTT subscriptions…
