Nielsen's latest The Gauge report revealed that streaming accounted for 41.4% of all TV viewing in July, the highest share recorded, surpassing both broadcast (20%) and cable (29.6%). YouTube made history by capturing a 10% share of TV usage, becoming…
India’s Competition Commission (CCI) has raised initial concerns about the proposed $8.5 billion merger between Reliance and Walt Disney’s media assets in the country, particularly over cricket broadcast rights. Cricket dominates India’s sports market, and the combined entity would have…
A Horowitz Research survey reveals that 43% of streaming consumers have signed up for subscription-based services after discovering a TV series on a free, ad-supported streaming TV (FAST) platform. Conversely, 53% of users reduced their spending on subscription services due…
A federal judge has blocked the planned launch of Venu, a sports streaming joint venture between Disney, Fox, and Warner Bros. Discovery, following a lawsuit by FuboTV over antitrust concerns. Judge Margaret Garnett ruled in favor of Fubo, agreeing that…
Titan OS, a European smart TV operating system, has partnered with Banijay Rights to expand its FAST channel lineup with single-series channels for popular shows like Deal or No Deal and Mr. Bean. This move strengthens Titan's competitive position in…
Edgar Bronfman Jr., former Warner Music Chairman, is reportedly pursuing a takeover of National Amusements, the largest shareholder of Paramount Global. Bronfman is seeking financial backing from Fortress Investment Group, Roku, and producer Steven Paul. He may submit an offer…
Brightline's study shows that interactive ads on Connected TV improve engagement and recall, with a 36% stronger unaided recall and 79% aided recall compared to 72% for standard ads. Combining standard and interactive ads increased unaided recall by 58% and…
MAVTV has launched MAVTV GO, a free ad-supported streaming service for motorsports fans, powered by Endeavor Streaming. Available on iOS, Apple TV, Amazon Fire TV, Roku, and the web, it offers live racing, original shows, and on-demand content. Expansion to…
Parks Associates reports that Spanish-speaking households in the U.S. outspend the average household by around $20 on subscription streaming video services (SVOD), with an average monthly spend of $96 compared to $76 for the general population. Hispanic-identifying households are more…
LG Ad Solutions' report, The Inclusive Screen: Black Americans, highlights the significant purchasing power of Black and African American CTV viewers and their higher likelihood to act after seeing CTV ads. Nearly half of respondents visit a website after viewing…
