Jack explores how streaming platforms are navigating the balance between Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) to optimize revenue growth. As the lines between SVOD and AVOD blur, innovation in ad delivery and content models…
The Pew Research Center survey reveals that 58% of Americans prefer getting news on digital devices, compared to 32% who favor TV. While digital remains the dominant news source, there has been a slight uptick in TV news consumption, with…
YouTube is revamping its connected TV app as it solidifies its position as the most-watched media company, surpassing competitors like Netflix and Disney+. The updates, announced at the Made on YouTube event, include features like episodic content organization, immersive previews,…
Global streaming media device (SMD) shipments are projected to decline from 64.4 million units in 2023 to 52.3 million units by 2028, with a compound annual growth rate (CAGR) of -4.1%, as mature markets experience slowing demand. Rising opportunities in…
YouTube has introduced AI-powered tools for its Shorts platform, including the Veo feature that allows creators to add AI-generated backgrounds and create six-second videos from text prompts. Rolling out in 2024 and 2025, these tools aim to streamline content creation.…
Netflix will release its biannual viewership report today, titled "What We Watched: A Netflix Engagement Report," covering the first half of 2024. The report will provide detailed viewing data, with co-CEO Ted Sarandos pushing for more transparency across the streaming…
Ted Sarandos, Netflix's co-CEO, emphasized the importance of variety in programming during his keynote at the 2024 Royal Television Society’s London Convention. Sarandos highlighted Netflix's commitment to catering to diverse tastes, rejecting the notion that the platform offers too much…
Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…
A new Hub Entertainment Research survey shows 46% of viewers now choose a top SVOD service (Netflix, Prime Video, Disney+, Hulu, Max) as their first stop for TV, overtaking live TV (38%). This shift is stark compared to 2018, when…
MX8 Labs study reveals that Tubi is the leading FAST service, watched by 25% of surveyed viewers, with The Roku Channel (23%) and Pluto TV (18%) trailing behind. Tubi is particularly popular among Black viewers (45%) and Samsung smartphone users…
