Chick-fil-A is launching its streaming app, Chick-fil-A Play, on November 18, positioning the brand beyond its restaurant roots. Like LEGO and Red Bull, Chick-fil-A aims to deepen customer engagement through content, while opening new revenue streams via ad placements and…
Netflix has closed its Southern California AAA game studio, which had not yet released any titles. The move is part of a broader effort to cut costs while still investing in video games tied to its popular series. Despite the…
IAB Tech Lab forecasts CTV ad revenue will exceed $40 billion by 2027, but ad format standardization is needed for growth. Their "Ad Format Idol" initiative aims to address this by evaluating CTV ad formats for scalability and efficiency. With…
A new Media Partners Asia report forecasts Japan’s video industry to grow from $31.8 billion in 2024 to $34.1 billion by 2029, with online video’s share rising from 35% to 45%. SVOD platforms like Netflix, Prime Video, and U-Next lead…
TheWrap reports that kids' TV ratings have plunged, with Nickelodeon and Disney Channel losing up to 90% of viewers. Kids are now shifting to streaming platforms like YouTube, which captures nearly 30% of young viewers, forcing studios to adapt to…
Variety details how Tony Vinciquerra reimagined Sony Pictures Entertainment by avoiding generalist direct-to-consumer streaming and focusing on content partnerships and niche platforms like Crunchyroll. His strategy helped steer the studio through industry challenges and restructured its global operations, strengthening its…
RSN valuations have dropped 97% in six years, from $20 billion in 2018 to $600 million, according to CNBC’s Mike Ozanian. This sharp decline, fueled by cord-cutting and the decreasing value of live local sports on cable TV, explains why…
Coca-Cola has appointed Netflix Chief Content Officer, Bela Bajaria, to its board. Bajaria brings extensive global media and business expertise, including overseeing Netflix’s $17 billion content budget. Her media background will be valuable as Coca-Cola evolves its marketing strategies.
Cox is now offering the Xumo Stream Box to its Internet-only customers for $60. Developed by Comcast and Charter, the device provides access to major streaming services like Netflix, Hulu, and Disney Plus, along with live TV and free ad-supported…
Our latest column, From the Archives, highlights Crunchyroll's rise from its 2006 launch by UC Berkeley grads to a global anime leader. Evolving from a fan-driven platform to a licensed subscription service, Crunchyroll now leverages a "flywheel" model integrating streaming,…
