Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and budget effectiveness. He explains common types of fraud, including domain spoofing, bot clicks, and device hijacking, which mislead advertisers and…
Warner Bros. Discovery reported $289 million in streaming profits for Q3 2024, thanks to Max’s record 7.2 million subscriber gain, bringing its DTC count to 110.5 million. However, industry watchers note that not all of these subscribers are direct-to-consumer, raising…
Variety examines Riot Games’ faltering entertainment ambitions, spotlighting Arcane as its sole TV success. Originally intended as part of a larger entertainment slate, Arcane’s high costs, estimated at $250 million, reveal Riot’s challenges in navigating Hollywood despite industry hires and…
Business Insider reports that Hollywood is increasingly shifting toward faith-based and family-oriented content as streamers like Amazon and Netflix pursue economically viable, widely appealing programming in response to financial pressures. Amazon is set to release House of David, a high-budget…
Digiday looks at Netflix's intensified gaming push, highlighted by the upcoming release of Squid Game: Unleashed, a mobile game adaptation of the hit series Squid Game, scheduled to launch with the show’s second season on December 26. Despite recent layoffs…
The European Commission is reportedly preparing to fine Apple for failing to fully comply with the Digital Markets Act (DMA) regarding App Store policies. Although Apple has recently adjusted its rules to permit EU developers to promote external purchase options,…
Business Insider explores how David Zaslav of Warner Bros. Discovery pursued a merger with Paramount throughout 2024 but never made a formal cash offer, a key condition for Paramount's Shari Redstone. With no proposal from WBD, Paramount opted for a…
The Wrap report reveals that major streaming companies like Netflix, Disney, and Paramount are expected to reach a record $126 billion in content investment this year, according to Ampere Analysis. This surge is largely directed towards streaming, with $40 billion…
French and Dutch authorities have raided Netflix’s offices in Paris and Amsterdam over alleged tax fraud and concealed employment. The probe focuses on Netflix's past tax practices, with European regulators increasingly scrutinizing streaming giants' tax contributions. Netflix now faces growing…
Shari Redstone will exit the Paramount Global board in 2025 once Skydance Media and RedBird Capital acquire her company, National Amusements Inc., and merge with Paramount. The new entity, temporarily named "New Pluto Global, Inc.," will have an 11-member board…
