Netflix has partnered with Duolingo to promote Season 2 of Squid Game, integrating over 40 phrases from the series into Duolingo’s Korean lessons and launching a TikTok filter inspired by the show’s Red Light, Green Light game. The collaboration aims…
Samira Bakhtiar of AWS highlights the need for media companies to diversify as the entertainment industry, projected to exceed $1 trillion in 2024, evolves. Online video (35% of revenue) and gaming (25%) dominate, with 5.75 billion mobile users and 3.5…
The Verge examines Microsoft and Google's ongoing battle over the future of Xbox, centering on app store policies and regulatory challenges. Microsoft has built an Xbox game store for Android but cannot launch it due to Google’s Play Store restrictions…
Digiday explores Netflix's use of Roblox as a marketing platform with its "Nextworld" virtual experience. Featuring interactive content from popular shows like Stranger Things, One Piece, and Cobra Kai, "Nextworld" enables fans to engage with Netflix's IP through playable scenes…
Sony is in talks to acquire Kadokawa Corporation, the Japanese media giant behind Elden Ring, Ringu, and recent Cannes premiere Kubi. The move aligns with Sony's strategy to expand its IP portfolio, which includes Crunchyroll and Aniplex. Both companies have…
AppLovin’s shares surged 45% after reporting Q3 earnings and revenue that beat expectations, driven by its AI-powered ad engine AXON. The company reported a 39% revenue increase to $1.2 billion, surpassing estimates, and 300% growth in net income to $434.4…
Digiday looks at Netflix's intensified gaming push, highlighted by the upcoming release of Squid Game: Unleashed, a mobile game adaptation of the hit series Squid Game, scheduled to launch with the show’s second season on December 26. Despite recent layoffs…
The Streaming Wars riffs on Netflix's decision to exit interactive content, delisting most choose-your-own-adventure titles while keeping only a few. This shift aligns with Netflix’s strategic pivot toward gaming and generative AI, underscored by Mike Verdu’s promotion to VP of…
Nintendo has introduced Nintendo Music, a streaming app for Switch Online subscribers featuring soundtracks from its iconic games. With unique features like spoiler prevention and offline downloads, the app adds value to Nintendo’s subscription service, boosting fan engagement as anticipation…
Netflix has closed its Southern California AAA game studio, which had not yet released any titles. The move is part of a broader effort to cut costs while still investing in video games tied to its popular series. Despite the…