AppLovin’s shares surged 45% after reporting Q3 earnings and revenue that beat expectations, driven by its AI-powered ad engine AXON. The company reported a 39% revenue increase to $1.2 billion, surpassing estimates, and 300% growth in net income to $434.4…
Digiday looks at Netflix's intensified gaming push, highlighted by the upcoming release of Squid Game: Unleashed, a mobile game adaptation of the hit series Squid Game, scheduled to launch with the show’s second season on December 26. Despite recent layoffs…
The Streaming Wars riffs on Netflix's decision to exit interactive content, delisting most choose-your-own-adventure titles while keeping only a few. This shift aligns with Netflix’s strategic pivot toward gaming and generative AI, underscored by Mike Verdu’s promotion to VP of…
Nintendo has introduced Nintendo Music, a streaming app for Switch Online subscribers featuring soundtracks from its iconic games. With unique features like spoiler prevention and offline downloads, the app adds value to Nintendo’s subscription service, boosting fan engagement as anticipation…
Netflix has closed its Southern California AAA game studio, which had not yet released any titles. The move is part of a broader effort to cut costs while still investing in video games tied to its popular series. Despite the…
Microsoft will allow users to buy and play games via its Xbox app on Android in November, bypassing Google Play Store. This follows a U.S. court ruling against Google in the Epic Games antitrust case, opening alternatives to Google Play.…
Paramount Global is set to be sold to Skydance Media, aiming to bolster Paramount's weak gaming division. Skydance, with two internal game studios, could significantly enhance Paramount's gaming presence. Skydance Interactive and Skydance New Media have successful titles and high-profile…
Epic Games’ Alain Tascan is now president of Netflix's growing games division. He replaces Mike Verdu, who has moved to a new role focused on innovation. Netflix, which entered the gaming industry in November 2021, has acquired four gaming studios…
Warner Bros. Games has acquired Player First Games, the Los Angeles-based developer behind the free-to-play platform fighter videogame MultiVersus. The acquisition will see Player First Games continue under the leadership of co-founders Tony Huynh and Chris White, reporting to Warner…
Comscore's "State of Gaming 2024" report reveals that two-thirds of gamers feel in-game ads positively or neutrally affect their experience, and 45% are open to ads offering in-game rewards. The survey, conducted with nearly 5,000 gamers, highlights that 62% of…
