Google is rolling out Immersive Ads within Roblox through a new partnership with Ad Manager, allowing brands to deliver native display and video ads in the game environment. These ads offer in-game rewards and have already seen strong engagement, with…
NFL has partnered with WePlay Studios to launch NFL Offsides, a weekly game show streaming on YouTube starting April 15, 2025. The series brings together NFL players, Legends, and gaming creators to compete in physical challenges and video game showdowns,…
Netflix announced Spirit Crossing, its first MMO title, during a GDC 2025 press event. Developed by in-house studio Spry Fox, the "cozy MMO" emphasizes crafting, exploration, and social features like customizable neighborhoods, and will launch later this year.
Mike Verdu, former head of Netflix’s gaming division, has fully exited the company after briefly leading its generative AI gaming initiative. Verdu, who joined Netflix in 2021, played a key role in expanding its gaming strategy, including multiple studio acquisitions…
NBCU has launched SNL Arcade with Comcast, Cox, and Verizon as an interactive trivia experience tied to SNL50, running from February 27 to March 27. While it appears to be a simple brand extension, the initiative is strategically designed to…
Xbox Game Pass was supposed to revolutionize gaming with a subscription-based model, but it has fallen short of expectations. Despite Microsoft's major acquisitions and cloud gaming push, Xbox remains in a distant third place behind PlayStation and Nintendo, with traditional…
Netflix has canceled plans to release six games for iOS and Android as part of its ongoing revamp of its games division. Titles including Tales of the Shire, Thirsty Suitors, and Don't Starve Together will no longer be added, as…
Netflix is expanding its cloud gaming efforts by developing couch co-op and party games that will stream directly to TVs, according to co-CEO Greg Peters during the Q4 2024 earnings announcement. While no release date was provided, Peters described the…
Xbox Cloud Gaming will arrive on select LG Smart TVs later in 2025, allowing Xbox Game Pass Ultimate subscribers to stream games from the Xbox Game Pass library and some owned titles via the LG Gaming Portal. While LG has…
Peacock is piloting two new features—mini-games and short-form vertical video playlists—on mobile to boost user engagement and better compete for our time and attention . The mini-games, such as "Daily Sort" and "Predictions," integrate gameplay with popular TV shows and…
