Paramount Advertising has been hit by layoffs as part of Paramount's broader plan to cut 15% of its U.S. workforce, aimed at saving $500 million annually. The cuts, which impact ad sales teams across various platforms like CBS, MTV, and…
Warner Bros. Discovery CEO David Zaslav expects Max to gain over 6 million subscribers this quarter, driven by a new bundle with Disney+ and Hulu, along with international expansion. He discussed the company’s focus on key franchises like DC and…
Disney's internal data leak in July revealed that Disney+ generated over $2.4 billion in revenue during the March quarter, making up 43% of the company's direct-to-consumer revenue, which includes Hulu and ESPN+. This emphasizes Hulu's value as Disney seeks to…
Media Partners Asia’s report shows content investment in India and East Asia's theatrical film, TV, and streaming markets reached $15.5 billion in 2023, but growth slowed to 4% as budgets normalized post-COVID. India led with 12% growth, driven by sports…
Netflix reported a 150% year-over-year increase in upfront ad sales commitments but faces significant challenges in the advertising market, including competition from rivals like Amazon Prime Video and Hulu. Despite lowering its ad pricing to $29 CPM to stay competitive,…
Diamond Sports Group secured deals with the NBA and NHL to broadcast 13 NBA and 9 NHL teams for the 2024-25 season, marking progress in its ongoing bankruptcy proceedings. However, Amazon withdrew a $115 million investment, citing Diamond's loss of…
Variety looks into Warner Bros. Discovery's myriad of challenges including legal battles, ad sales conflicts, and declining morale at CNN, while struggling to maintain relationships with key stakeholders like advertisers and sports leagues. WBD's financial health, impacted by a $9.1…
TheWrap looks at how legacy media companies are inching toward streaming profitability through cost-cutting, bundling, ad tiers, and price hikes, though challenges remain. Disney posted its first combined streaming profit, with ESPN+ leading the charge, while Paramount+ and Warner Bros.…
The streaming industry faces rising subscriber churn as platforms raise prices and competition heats up. Despite adding 55.2 million subscribers in Q1 2024, 50.4 million cancellations occurred, reflecting market volatility. To combat this, streamers are turning to bundling, ad-supported tiers,…
Lionsgate is on track to split into two companies by the end of 2024, separating its movie studio from the STARZ cable channel and streaming service. Despite a slight dip in subscribers, STARZ remains a strong asset with 21.3 million…