Parks Associates reports that 37% of U.S. internet households with smart TVs use Samsung Tizen as the most common platform, reflecting its dominance in the market. As smart TVs increasingly integrate control capabilities for other smart home devices, the leading…
Parks Associates’ report, “Battle of the Platforms: Assessing Connected TV Ecosystems,” reveals that Roku, Amazon Fire TV, and Samsung dominate U.S. streaming devices, accounting for 65% of primary streaming devices in households. Roku and Amazon lead in media players, while…
The Streaming Madman critiques the ineffective and antiquated strategies in political advertising, likening the approach to outdated consumer marketing tactics that fail to resonate with an increasingly engaged electorate.
The Streaming Madman skewers Advertising Week 2024, mocking it as a self-congratulatory spectacle where the elite advertising community flaunts their tech obsession and AI fascination. He critiques the industry's shift from creative innovation to tech jargon, pointing out that CTV…
The homie Evan Shapiro discusses the media landscape with The Hollywood Reporter, critiquing Hollywood's rush into streaming without analyzing DTC implications. He emphasized that while "content is still king, data is the bloodline," urging collaboration and data prioritization among media…
The National Content & Technology Cooperative (NCTC) will unveil NCTC Broadband TV, a new streaming service offering a bundle of 35 channels to help smaller broadband operators retain video subscribers. The platform will debut at the Independent Show in Nashville…
Vizio will hold its third annual Developer and Partner Conference, titled “Innovate 23: Bold Technology for a Bright Future,” on August 20 in Irvine, California. The event will cover app development, FAST channels, custom integrations, and include panels on engineering,…
NBC's broadcast of the 2024 Summer Olympic Games in Paris drew over 31 million viewers across its network, cable channels, and Peacock, marking a 77% increase compared to the delayed 2020 Tokyo Olympics. High interest in U.S. men's gymnastics, beach…
Warner Bros Discovery (WBD) has streamed over 1 billion minutes of the 2024 Summer Olympic Games in Paris within the first two days, surpassing the total streaming minutes of the 2020 Tokyo Olympics. This increase is driven by Max and…
National Streaming Day marks its 10th anniversary, first declared by Roku in 2014. Over the past decade, Netflix skyrocketed from 46 million to 270 million subscribers, evolving from DVDs to incorporating ads and live sports. In 2014, major streaming services…
