Bundling is reshaping the streaming industry, expanding beyond video services into music, retail, and telecom to offer all-in-one subscription packages. According to Looper Insights' latest report, bundling simplifies consumer choices, enhances retention, and is gradually replacing the traditional "stacking" model…
Marc Rashba, EVP of Partnerships at Cineverse, is hopping on The Streaming Wars’ first-ever webinar, The Audience Equation: Winning Viewers and Value in 2025. Happening on February 13 at noon ET, this no-BS panel will cover the biggest streaming trends—bundling,…
The Banff World Media Festival has announced Anjali Sud, CEO of Tubi, as the first keynote speaker for its 2025 BANFF Summit Series, taking place June 8-11 at the Fairmont Banff Springs Hotel. Sud, who leads Tubi, a rapidly growing…
The Streaming Wars is launching a podcast exploring the challenges and innovations shaping the media and entertainment industry. The podcast will spotlight key companies, emerging trends, and the talented individuals driving the sector forward.
CES 2025 highlights advancements in AI and home entertainment, with Google’s Gemini AI, Samsung’s Vision AI, and LG’s OLED panels leading innovations in personalization, interactivity, and immersive viewing. Streaming and advertising convergence takes center stage, as AI-driven strategies enable targeted…
Netflix and Mastercard are partnering to offer Mastercard holders exclusive benefits at Netflix’s immersive experiences, including Stranger Things: The First Shadow on Broadway and Netflix House locations opening in 2024. The collaboration aims to meet growing demand for transformative entertainment…
Parks Associates reports that 37% of U.S. internet households with smart TVs use Samsung Tizen as the most common platform, reflecting its dominance in the market. As smart TVs increasingly integrate control capabilities for other smart home devices, the leading…
Parks Associates’ report, “Battle of the Platforms: Assessing Connected TV Ecosystems,” reveals that Roku, Amazon Fire TV, and Samsung dominate U.S. streaming devices, accounting for 65% of primary streaming devices in households. Roku and Amazon lead in media players, while…
The Streaming Madman critiques the ineffective and antiquated strategies in political advertising, likening the approach to outdated consumer marketing tactics that fail to resonate with an increasingly engaged electorate.
The Streaming Madman skewers Advertising Week 2024, mocking it as a self-congratulatory spectacle where the elite advertising community flaunts their tech obsession and AI fascination. He critiques the industry's shift from creative innovation to tech jargon, pointing out that CTV…
