Roku is launching a weekly trivia game on its home screen, starting Tuesday, to engage users and enhance monetization. This new feature, along with increasing programmatic ad capabilities and growing subscriptions, supports Roku's strategy to capture traditional TV ad budgets…
Streaming services saw a nearly 20% decline in original TV show releases in the first half of 2024, dropping from 452 in 2023 to 367. Disney+ releases fell 54%, while Paramount+ saw a 35% decrease. This decline results from the…
Netflix and other streaming giants are shifting towards profitability with slowing user growth and consolidations. Executives like Netflix's Ted Sarandos and Amazon's Mike Hopkins highlight trends of more ads, higher prices, and fewer prestige TV projects. The move towards ad-supported…
There are now more than 2,000 free ad-supported live channels available in the United States across platforms like Pluto TV, The Roku Channel, and Tubi. This surge in free streaming options reflects a broader trend, with over 5,264 such channels…
