The Verge breaks down WWE’s YouTube strategy, where the company splits archival content into dedicated channels like WWE Vault to boost engagement and reach. By separating legacy footage from its main feed, WWE is driving long-tail viewership and showing how…
The Desk looks at how Philo boosted conversions and cut fraud by partnering with Stripe and accepting alternative payments like Cash App. The move helped the budget-friendly streamer better serve underbanked users and handle major spikes in demand—especially during Yellowstone…
Netflix is exploring video podcasts as part of its effort to attract creator-led content, with co-CEO Ted Sarandos suggesting some may debut on the platform soon. The move signals a broader push to compete with YouTube, which leads in TV…
Netflix is testing an OpenAI-powered AI search tool on iOS devices in Australia and New Zealand, allowing users to find content using natural language and mood-based prompts. The tool is opt-in and builds on Netflix’s existing recommendation systems, aiming to…
Netflix is increasingly relying on South Korean content, which now accounts for 8–9% of global viewing hours, surpassing UK and Japanese programming. Ampere Analysis attributes this success to Netflix’s mature production strategy, strong partnerships with local studios like CJ ENM,…
Netflix has launched Thronglets, a mobile game tied directly to the Black Mirror episode “Plaything,” blurring the line between show and gameplay. Developed by Night School Studio, the game is a narrative extension—not just a promo—mirroring the episode’s emotional depth…
BeReal has begun rolling out in-feed ads and branded takeovers in the U.S. following its €500 million acquisition by Voodoo. The platform, once a holdout against monetization, is now chasing ad dollars from brands like Amazon and Nike, despite falling…
Warner Bros. Discovery is doubling down on kids content in India with 200 half-hours of new programming across Pogo, Cartoon Network, and Discovery Kids in Q2, heavily emphasizing local IPs like Chhota Bheem and Little Singham. The company is leveraging…
From the Archives examines the rise and quiet fall of Boomerang, Warner Bros.’ standalone streaming service dedicated to classic cartoons. Launched in 2017 and shut down in 2024, the platform was ultimately folded into Max amid a broader shift toward…
Universal Pictures earned approximately 100 million dollars in PVOD revenue from Wicked after a 40-day theatrical run that also delivered 424.5 million dollars domestically. Speaking at CinemaCon, NBCU's Peter Levinsohn said the studio’s release model has boosted profitability and expanded…
