We evaluate how Crunchyroll’s partnership with Bango taps into indirect channels like telcos and banking apps to fuel global subscriber growth. This bundling strategy lowers acquisition costs and positions Crunchyroll for "Super Bundling," offering a profitable path forward in the…
Skip argues that the future of streaming isn’t dominated by direct-to-consumer (DTC) models, as projected by Omdia. He points out that reported DTC numbers are often misleading, with most subscriptions falling under wholesale or third-party billing. As bundling gains traction,…
FreeCast has launched YouBundle, a new feature that aggregates subscription streaming services (SVODs, virtual MVPDs) alongside hundreds of FAST titles into a single platform for content discovery and subscription management. The platform simplifies streaming by allowing users to manage all…
Sources tell The Streaming Wars that Starz is on the verge of soft launching its streaming bundle with BritBox, priced at $14.99 per month and set to go live on Thursday. This move allows Starz to bypass third-party platforms like…
Bango dropped a new report highlighting East Asia's dominance in subscription bundling, with 34% of consumers opting for third-party bundles. The report emphasizes that localized content and super bundling are key drivers of subscription growth in the region. Japan, South…
A recent report by Antenna shows that Specialty SVODs, which cater to niche audiences, are growing rapidly despite market saturation. These services, often focused on specific genres or interests, have outpaced the growth of premium platforms, driven by cord-cutting and…
Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…
Disney is exploring more bundling deals after positive results from its Disney+, Hulu, and Max bundle, which launched in the U.S. for $16.99 a month. Nami Patel, Disney’s SVP of strategy, noted the bundle has reduced subscriber churn and increased…
Verizon Communications plans to acquire Frontier Communications in an all-cash deal valued at $20 billion to enhance its fiber network. Frontier, with 2.2 million fiber subscribers across 25 states, will add to Verizon’s existing Fios network, expanding their combined fiber…
Philo is launching a brand refresh, including a new logo and interface upgrades, while maintaining its low-cost service. Despite a recent price increase, Philo now includes a free AMC+ subscription, enhancing its content offerings. The platform continues to grow, surpassing…
